Keyword Cannibalization Detective

Analyze Competition

How It Works – Step by Step

1. Enter Your Domain. Add the website you want to evaluate.
2. Enter Target Keyword. Provide the keyword you suspect may be cannibalized.
3. Run the Analysis. The app scans your site and assigns relevance scores to competing pages.
4. Review Competing Pages. See URLs, scores, and the purpose of each page.
5. Apply AI Strategy. Get consolidation, redirection, and internal linking plans.

Understanding Your Results

The output includes:

• Keyword Competition Overview. A relevance score chart for competing URLs.
• Competing Page Details. Page-by-page breakdown with purpose and keyword fit.
• Primary Candidate. The page best suited to rank for the keyword.
• AI Consolidation Strategy. Action plans to merge, redirect, or link pages.
• Redirect & Linking Plan. Recommended 301s and internal anchor placements.

How to Use Your Analysis

• Prioritize the Primary Candidate. Keep the page with the highest relevance score as your main keyword target.
• Consolidate Informational Overlap. Merge guides and comparisons into comprehensive resources.
• Redirect Redundant Pages. Apply 301 redirects from weaker to stronger URLs.
• Reinforce Internal Links. Use keyword-rich anchors from related posts to boost the primary page.
• Adjust Navigation. Highlight core pages in site-wide menus and footers.

When to Use This App

• During SEO audits of high-value keywords.
• Before launching new campaigns targeting strategic terms.
• While restructuring blogs, services, or case studies.
• When rankings plateau despite producing content.
• To clean up legacy content and improve site hierarchy.

SEO Industry Benchmarks 2025

Note: Benchmarks vary by site size and industry. This app provides page-level thresholds tailored to your data.

Practical Examples

Example 1 – Informational Overlap

• Input: Keyword = Growth Marketing
• Output: “What is Growth Marketing?” (Relevance 80) and “Growth Hacking vs. Growth Marketing” (Relevance 65) both compete.
• Interpretation: Consolidate comparison content into the main “What is Growth Marketing?” guide and redirect the secondary page.

Example 2 – Service vs. Blog

• Input: Keyword = Growth Marketing
• Output: “Growth Marketing Services” (Relevance 92) vs. blog guide (Relevance 80).
• Interpretation: Keep both, but strengthen internal linking from the blog to the service page to funnel users from education to conversion.

Example 3 – Tangential Pages

• Input: Keyword = Growth Marketing
• Output: Broader “Digital Marketing Agency” page (Relevance 55) and case study (Relevance 40).
• Interpretation: Avoid optimizing tangential pages for “growth marketing.” Instead, internally link them to primary service and blog pages.

Growth Tips and Business Impact

• Audit Regularly. Run checks quarterly for core keywords.
• Differentiate Intent. Assign service intent to transactional pages, and informational intent to blogs.
• Consolidate Content. Merge thin or overlapping resources into comprehensive guides.
• Use Strategic Redirects. Apply 301s to preserve authority from weaker URLs.
• Reinforce Internal Linking. Strengthen signals from tangential posts and case studies to main keyword pages.

Business Impact: By fixing cannibalization, teams can concentrate authority, improve SERP visibility, and streamline user journeys — leading to higher rankings, more consistent traffic, and stronger conversions.