Social media marketing has now become an essential tool for businesses. From branding to running campaigns to enticing customers with shoppable ads, social media marketing is not a “should-have” but a “must-have.” From forging a brand voice to engaging with your audience, social media has a lot to offer. Here are a few reasons why social media is going to be big in 2021.
Social Media Is Mobile, And So Is The Future
Look around you: everyone is walking around with a smartphone in their hands. If you are thinking about marketing, then you need to think mobile. Most people check their social media on their mobiles. You need to be able to connect with customers on a mobile platform. หนังออนไลน์ 24
Targeted Messaging For An Engaged Audience
These days, the best way to get through to your customers is with messaging that speaks specifically to them. Are you looking to gain a general following or is there a specific set of people you want to attract? You first need to figure out who exactly you are selling to. Post this, social media can help you craft a message that speaks directly to the demographic in question. Social media is important because you can target people on a local, regional, national and global level.
Attention spans, unfortunately, are getting shorter and people are consuming content in very different ways now. Snapchat and Instagram have ushered in the era of stories, and of content that is available for a short period of time. Facebook has also introduced this feature. Since this kind of content is gaining popularity. It’s only natural that social media platforms which offer it are going to be big in the year ahead.
The Rise And Rise Of Video
Visual-based content has increased by leaps and bounds since smartphones today come equipped with cameras, enabling access to photos and videos. And video is the way the internet is headed – a Cisco study shows that by 2022, 82% of all content will be in video format.
With attention spans shrinking and people wanting brands to get straight to the point, videos are the best way to put forth information in an accessible and digestible format. And with almost all social media platforms, including Facebook, Instagram, Snapchat, LinkedIn, Twitter, Tumblr, Pinterest, WeChat and Weibo supporting video in varying lengths, brands are most likely to bet big on social media next year.
Localized Content Is The Way To Go
The coronavirus pandemic has forced us to look inward, introspect and support more local businesses as the way we shop has changed. With deliveries taking longer than usual, people are turning to nearby stores to fulfil their needs.
Having local brand social media pages is a must, since this allows your business to communicate on a personal level. It also helps you discover your business. (Instagram has now started implementing location pages so that it’s easier to search for and explore products nearby.)เว็บดูบอลฟรี
The importance of social media can’t be denied – there’s a whole words of customers waiting to be tapped. Now I’m positive that you have an idea about why it is important and how it can help you grow your business. So why not start today and grow your social media presence?สล็อตเว็บตรง
There are many different kinds of social media marketing. But the 6 most effective types of social media marketing in 2020 are Facebook, Instagram, Twitter, Pinterest, LinkedIn and Snapchat.
You can employ different kinds of social media marketing, from content marketing to influencer marketing, depending on your budget, timeline and end-goal.
Content marketing works best over time, when you have been able to generate backlinks and get SEO traction. Influencer marketing, on the other hand, can earn quick results for low effort, but may require you to incur a high cost.ทดลองสล็อต PG
But the benefit of using social media marketing is that you can have consistent leads coming in from the time your time your website and handle are live.
2. How does social media impact business marketing?
You need to use social media for business marketing in today’s digital landscape, no two ways about it. The main benefit if social media is that you will begin to get leads and eyeballs almost as soon as you sign up.สล็อตสล็อต88
With social media, it is possibe for brands to increase brand awareness among customers, build a company image and gain increased exposure, which in turn drives traffic to the company, converting leads into paying customers.ทดลองเล่นสล็อต pgเว็บสล็อตเว็บตรง
Social media also impacts business marketing by boosting brand loyalty amongst customers, and we all know that it’s much more economical to keep existing customers than to find new ones. Through social media, customers and brands also have the opportunity to converse with each other in real-time.เว็บสล็อตเว็บตรง
By being responsive on social media and keeping customers happy, you increase their satisfaction levels.ทดลองเล่นสล็อตบ้านผลบอล
3. Some tips on social media marketing?
Social media is an important tool to grow your business onlibe. Here are a few tips on social media marketing to help you improve your marketing strategy.หมูบิน168ทดลองเล่นสล็อต pg
Set goals: Use the SMART goals strategy (Specific, Measureable, Attainable, Relevant and Timely) to create the foundation for a successful social media campaign.
Identify your audience: your message will not get through, and it won’t be relevant, if you don’t tailor it to your target audience – the people most likely to listen.
Select the right platforms: There are plenty of social media platforms out there, but to see results, you need to use a platform which works best for you and where a majority of your audience can be found. For example, B2B businesses will find greater success on social media while retailers are better off using Instragram and Facebook.
Secondly, understand the needs and painpoints of your target audience, and create content that caters to that.
Thirdly, interact often! This lends a human touch to your business and lets them know that there is a soul behind the brand persona.
Fourthly, be sure to link to your website on all your social media handles, so that your leads and customers can learn more about your products and services.
fifth, make sure you produce valuable content on a consistent basis. People need to see that you are active and responsive on social media, since it is a medium where interactions happen in real time.
5. How to do marketing on social media?สล็อตเว็บตรง
So what is the best social media marketing strategy? You must be wondering how to do marketing on social media. Here are three things to keep in mind.
Set goals that make sense: This should be specific to the size and scale of your business and the growth trajectory you are looking at.
Research your target audience: Understand who they are, what makes them tick, what their pain points and problems are, and position yourself as a solution to those problems.
Analyse the competition: It’s very important to do a competitor analysis to gauge what tactics they are employing and how they are attracting customers. It’s not about copying their strategy, it’s to determine what’s working for them and what conclusions you can draw to adapt your own campaigns accordingly.
Watch Why Social Media Was Set to Dominate in 2021
For Curious Minds
Ephemeral content is rich media, like videos or photos, that disappears after a set period, typically 24 hours. Its growth on platforms like Instagram and Snapchat is driven by its ability to create urgency and authenticity, making it a critical tool for modern marketing. Your strategy should incorporate this format to align with shrinking attention spans and the audience's desire for in-the-moment content. This approach fosters a “fear of missing out” that encourages daily check-ins. To use it well, you should:
Show behind-the-scenes glimpses of your business.
Run flash sales or limited-time offers.
Use interactive features like polls and Q&As to boost engagement.
This format feels more personal and less polished, which helps build a stronger, more authentic connection with your audience. Explore how to integrate Stories to see a direct impact on your engagement metrics.
Localized social media content is marketing material tailored to the geography and culture of a specific audience. With consumers actively looking to support nearby businesses, this strategy allows your brand to communicate on a more personal and relevant level, building trust and discoverability. Think of it as shifting from a national broadcast to a direct conversation with your neighbors. By creating targeted posts for specific locations, you tap into local conversations and needs. Key tactics for this include:
Featuring local events or landmarks in your posts.
Collaborating with other local businesses or influencers.
Using location-specific hashtags and geotags on Instagram.
This demonstrates a genuine investment in the community, making your business the go-to choice for local customers. Learn more about harnessing location-based features to put your brand on the local map.
Both ephemeral Stories and permanent video posts serve distinct strategic purposes for engaging audiences with short attention spans. Ephemeral content, found on Instagram or Facebook Stories, excels at creating urgency and driving immediate, frequent interactions due to its 24-hour lifespan. It is ideal for behind-the-scenes content, flash promotions, and interactive polls that feel authentic and low-pressure. In contrast, permanent video posts are better for evergreen content that builds long-term brand value, like tutorials, product demonstrations, or brand storytelling. The main factors to weigh are your campaign goals, desired content lifespan, and the type of audience interaction you wish to foster. Uncover which format best suits your next campaign by analyzing your specific marketing objectives.
With video set to dominate the internet, social platforms are evolving to make video creation and consumption as simple as possible. The projection that 82% of content will be video is a clear signal that static posts are becoming less effective, and platforms like Facebook and Instagram are prioritizing video-centric features to keep users engaged. They have shifted from simple video hosting to offering a suite of tools designed for short, impactful, and mobile-first viewing experiences. You can see this evolution in:
The rise of short-form video formats like Reels and Stories.
Integrated editing tools with music, text overlays, and filters.
Shoppable video tags that link directly to products.
These features lower the barrier to entry for brands and align with how modern audiences consume information. Discover how to use these native tools to your advantage.
The dominance of mobile means your brand's social media strategy must be built for the small screen first. This reality permanently changes how content is consumed, favoring quick, visually-driven, and interactive formats over long-form text or landscape videos. If your content is not designed for a user scrolling on their phone, it will fail to connect. The long-term implication is that brands must become masters of brevity and vertical storytelling. Your content creation process should evolve to:
Prioritize vertical video and image formats.
Use large, readable text overlays.
Ensure calls-to-action are easily tappable.
Design for sound-off viewing, with captions as a default.
Brands that adapt to this mobile-first world, like those succeeding on Instagram and Snapchat, will maintain relevance. Consider how you can reorient your content production around these mobile-native principles.
A targeted messaging strategy is essential for local businesses to cut through the noise and connect with the right customers. Instead of broadcasting a generic message, the goal is to create content that feels like a personal conversation with your ideal customer. This begins with deep audience understanding and ends with precise execution on platforms where they are most active. A clear plan ensures your efforts translate into real business growth. Follow these steps:
Define Your Target Audience: Create detailed buyer personas, including demographics and interests.
Choose the Right Platforms: Focus on one or two platforms, like Facebook or Instagram, where your audience spends their time.
Craft Your Core Message: Develop a brand voice and key messages that address your audience's needs.
Create Targeted Content: Use local references and promotions that appeal directly to this group.
Analyze and Refine: Use platform analytics to see what resonates and adjust your strategy.
Get started on this path to see how a focused strategy can yield much better results than a broad one.
Generic messaging is a common pitfall that leads to low engagement and wasted ad spend. The solution lies in leveraging the sophisticated audience targeting tools on platforms like Facebook, which allow you to move from a megaphone approach to a precision-guided conversation. Instead of speaking to everyone, you can speak directly to the specific people most likely to become your customers. By defining and reaching a niche audience, your message gains relevance and impact. To solve this problem, you should:
Use demographic targeting for age, location, and language.
Leverage interest and behavior targeting based on online activities.
Create custom audiences from your existing customer lists.
Build lookalike audiences to find new people similar to your best customers.
This level of specificity ensures your content reaches a receptive audience, dramatically improving its effectiveness. Learn more about how to refine your targeting to build a more engaged following.
Ephemeral content has fundamentally altered consumer behavior by creating a cycle of discovery and urgency. Platforms like Instagram and Snapchat have proven that short-lived content drives daily check-ins, keeping users highly engaged and receptive to brand messages in an authentic format. This has transformed passive scrolling into an active, in-the-moment shopping experience. Brands are seeing real results because these platforms integrated commercial features directly into the Story format. Successful strategies include:
Using Link Stickers to drive traffic directly to product pages.
Featuring user-generated content in Stories to build social proof.
Running polls and Q&As to gather instant customer feedback.
Launching flash sales exclusively through Stories to create FOMO.
This evidence shows that ephemeral content is not just an engagement tool but a powerful driver of e-commerce. Explore more examples of brands turning Stories into sales.
The growing preference for local businesses requires large brands to adopt a more decentralized and personalized social media approach. A single, uniform national message is no longer sufficient, as consumers expect brands to engage with their local community context. The future for big brands lies in thinking globally but acting locally through their digital presence. This strategic shift involves more than just geotagging; it requires a genuine commitment to local-level engagement. To adapt, you should:
Create and manage location-specific social media pages.
Empower local managers to post relevant, community-focused content.
Highlight local partnerships, events, and customer stories.
Use targeted ads on platforms like Facebook to reach specific geographic areas with custom messaging.
This hyper-local strategy helps large brands feel smaller and more accessible. Learn how to implement this model without losing your core brand identity.
The choice between a visual discovery engine like Pinterest and a real-time conversational platform like Twitter depends entirely on your product and marketing goals. Pinterest is a powerful tool for brands with strong visual appeal, where users are actively planning purchases and seeking inspiration, making it ideal for driving long-term traffic and sales. In contrast, Twitter excels at building brand personality, managing customer service, and engaging in timely cultural conversations. While both can be effective, you must evaluate where your target audience spends their time and what kind of interaction they seek. This strategic decision will shape your entire content calendar and engagement approach. The full article offers more insight into selecting the perfect platform mix.
Integrating short-form and ephemeral video requires a shift from highly polished campaigns to more frequent, authentic, and mobile-first content creation. The key is to start small and build a consistent workflow that feels manageable for your team. This approach focuses on building habits that align with the fast-paced nature of platforms like Instagram. To begin effectively, follow this process:
Brainstorm Content Pillars: Identify 3-5 key themes for your videos (e.g., tutorials, tips).
Batch Create Content: Dedicate specific time blocks to film multiple short videos at once.
Use Native Tools: Edit directly within the app to add text and music that feel platform-native.
Schedule Consistently: Post Stories daily and Reels several times a week to maintain momentum.
Engage with Comments: Actively respond to user interactions to foster a community.
This structured plan can help your brand confidently step into the world of short-form video.
The overwhelming dominance of mobile access has forced platforms to completely redesign their user experience around the smartphone. The most successful platforms, like Facebook and Instagram, have made a clear pivot by prioritizing features designed for vertical, on-the-go consumption. Their success is not accidental but a direct result of adapting their product to real-world user behavior. The evidence of this mobile-first strategy is clear in several key features:
Vertical Video Formats: The promotion of Stories and Reels, which fill the entire mobile screen.
In-App Cameras and Editing Suites: Tools that let users create and publish without leaving the app.
Tap-Through Navigation: The core mechanic of Stories is designed for simple, one-handed use.
These features prove that success in social media is now inextricably linked to a deep understanding of the mobile user experience.
Chandala Takalkar is a young content marketer and creative with experience in content, copy, corporate communications, and design. A digital native, she has the ability to craft content and copy that suits the medium and connects. Prior to Team upGrowth, she worked as an English trainer. Her experience includes all forms of copy and content writing, from Social Media communication to email marketing.
Growth Strategy and Planning
