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Amol Ghemud Published: August 14, 2018
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Videos are all the rage in the marketing world today – they’re not based on heavy files anymore, they’re attractive and can help brands to communicate with their audiences.
You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a specific problem.
Firstly, let’s run through “Why you need a video marketing strategy ?”.
Benefits of Video Marketing Strategy
To connect with your Audience
Increase your SEO ranking
To retain your customers
Customers usually prefer to watch a video than read information
To boost your conversion rates
To increases shareability
They do well on mobiles.
They are the best medium to explain anything
If you want to learn more on how to create and implement a Video Marketing Strategy, drop us an email. We are happy to help!
Different platforms where you can to have a specific Video Marketing Strategy are
Facebook
SnapChat
Youtube
Instagram
Twitter
Vimeo
There are different tools you can use for an effective Video Marketing Strategy. These will help you to create short videos and launch your video marketing campaign.
Flipagram claims 36 million active users, up from about 10 million a year ago. Those users flip through five billion photos and videos per month How to use Flipagram?
Share from Camera Roll:
Create your Flipagram.
Save it to your Camera Roll.
Open Instagram.
Tap the camera icon at the bottom of the app.
Then tap the Video icon to switch from still camera to video.
Tap the grid icon to go to your phone’s stored videos.
Choose the video you want to upload.
To add video clips to your Flipagram, select the “Videos” folder in the Add Moments screen. Select the video you want to include and choose which clips from the video you want to have in your Flipagram. To select the clips tap second-by-second on the clips you want to include.
What photo and video sources can I use to create Flipagrams?
You can create Flipagrams using photos and videos in your device’s library or from other social networking services. On all devices, Flipagram can pull in photos from your phone’s camera roll, Facebook, and Instagram.
Flipagram 5.0 (iOS) also allows you to use videos stored on your device. Certain Android devices may allow other applications as photo sources.
Where can I share my Flipagrams? What sharing services will I have access to?
By using a Flipagram account, you can post Flipagram videos directly to your Flipagram profile. You can also share out from Flipagram to many other networks and services.Android devices: Flipagram will work with most any application that accepts files or links.
iOS devices: Flipagram works with Instagram, Facebook, Twitter, Line, Pinterest, Vine, WhatsApp, YouTube, Tumblr, email, and text messaging.
You can remove the Flipagram watermark after getting the paid version of the app. Take a look at this popular Flipagrams.
You can use Video Editor tools to put together clips to create new videos and publish them to YouTube with one click. All of your uploads are added automatically to the Video Editor. Some of the things you can do with Video Editor are:
Combine multiple videos and images you’ve uploaded to create a new video.
Trim your clips to custom lengths.
Add music to your video from a library of approved tracks.
Customize clips with special tools and effects.
Add clips
Find the clip or image you want to add in the upper left of the Video Editor. Click the camera icon to browse images.
Use one of the ways to add the clip or image:
For existing projects, move your mouse over the clip or image you want to add, then click the + icon.
When you start a new project, drag the clip or image to the bottom of the timeline at the bottom of the editor (where it says Drag videos here).
Trim, lengthen, & cut clips
Trim: Cut the length of your clip by moving your cursor over the edges of your video in the timeline. Drag the handles toward the center of the video to shorten.
Lengthen: Drag the handles outward from the center of the video to lengthen. Lengthening past the original length of the video will result in the video repeating.
Cut/Snip: Clips can be cut into portions. Move your mouse over the video and click the scissors icon to bring up the snip marker. Move this to where you want to snip the clip, then click on the scissors button to snip the clip.
Customize & add effects
Rotate: Rotates your video 90 degrees.
Effects: Use Video Enhancements on your video to color correct, stabilize, and add filters and other effects.
Text: Apply a text overlay on the clip.
Slow Motion: Modify the speed at which the clip plays.
Add music & customize volume
You can add a new audio track to your video. By default, the audio from an added track will replace your clips’ original audio.
Click the music note button in the upper left of the editor to bring up YouTube’s library of pre-approved songs.
Browse the tracks by searching or filtering by artist and genre.
When you’ve found a song you like, drag it to the timeline. Multiple tracks can be added to a project by dragging the song into the timeline.
PowToon is the world’s leading, most user-friendly and most intuitive animation software. With PowToon, anyone can create engaging, animated videos with a professional look and feel.
Few Powtoon Facts
Over 10 million PowToon users worldwide
Every second of every day, a new Powtoon is created
20 minutes is all it takes to make a Powtoon
20,000 new PowToon user signups every single day
Over 30 million Powtoons have been created and shared around the world!
Also they have more insights on Video marketing strategies which not only work, but are necessary to grow your business. Want to use video marketing to boost your marketing efforts?
Filmora easy-to-use and trendy video editing software that lets you ignite your story and be amazed with results, regardless of your skill level.
It gives you a helping hand to get started with any new movie project by importing and editing your video, adding special effects and transitions and sharing your final production on social media, mobile device etc.
Get an overall idea on how to use Filmora in this video. You need to purchase the program and get it registered, then reload the project file to export again to remove the watermark on the videos.
Camtasia’s video editor has everything you need to make amazing videos. Add effects, music, and more. Camtasia software available on Windows and Mac.
Create a great looking video, even if you’ve never made one before. Camtasia makes it easy to record your screen or import your own video and audio files (MP4, WMV, MOV, AVI, etc.).
Anyone can make and share engaging videos with Camtasia. Upload your videos to Youtube, Vimeo, Facebook, or Screencast.com. Make videos from start to finish in hours, not days.
Magisto is a automated video editing tool and storytelling aimed to solve the problem of video editing by letting users edit their videos in a click.
You can upload videos and pictures to Magisto and they have artificial intelligence engines which get to work analyzing your footage. They have algorithms to take a virtual look at all of the video and photographs you upload for your movie and breaks down analysis on three levels – visual analysis, audio analysis and storytelling.
On the visual side of things, they analyze everything from in-frame action to camera motion, face detection and indexing, object detection and tracking, facial recognition and more.
This helps them to understand which parts of the uploaded footage are the most interesting, and also helps us determine whether video footage needs to be stabilized, color corrected or maximized in some other way.
They have built a collection of Editing Styles that users can select to determine the style and mood of their Movie. These Editing Styles you select not only denotes the type of effects you’ll get, but it also serves as a roadmap for the algorithm, telling it how to treat your footage, from the editing speed to the mood and general look and feel of your movie.
They have different types of contests and promotions.
WeVideo is the online video editor that makes it easy to capture, create, view and share your movies at up to 4K resolution for stunning playback anywhere.
If you get stuck anywhere then here is a series of how to use WeVideo tutorials. You pick any of their plans : free or paid (power and unlimited).
If I missed out on any of the best video editor apps, tell us about them in the comments! We will include it in our next blog.
A dedicated video marketing strategy is essential because it transforms passive content consumption into active brand engagement, directly improving both customer rapport and SEO. Video serves as the most effective medium to explain complex ideas and connect emotionally, which text alone cannot achieve.
Your strategy should focus on building a narrative that resonates with your audience. This directly impacts key business outcomes:
Enhanced SEO Ranking: Video content significantly increases time-on-page, a crucial signal to search engines that your content is valuable.
Stronger Customer Connection: Behind-the-scenes footage, tutorials, or product introductions create a sense of transparency and trust.
Increased Conversions: Customers are more likely to purchase after watching a product video that clarifies its value and solves a specific problem for them.
By planning your content for platforms like YouTube, you create assets that not only engage but also build long-term search visibility. Discover how to structure this strategy by exploring the full guide.
A generic video fails because each platform has a unique user context, content format, and audience expectation. Adapting your video strategy ensures your message lands effectively, rather than feeling out of place and getting ignored.
The strategic divergence between platforms like YouTube and Instagram is significant. On YouTube, users often seek longer, in-depth, and solution-oriented content, making it ideal for detailed tutorials or product reviews. In contrast, Instagram thrives on short, visually striking, and ephemeral content like Reels and Stories, which is better for building brand personality and driving immediate engagement. Your core message might be the same, but the execution must be native to the platform. Understanding these nuances is the first step toward building a successful multi-platform presence, and our complete analysis shows how to tailor content for each one.
The choice between Flipagram and the YouTube Editor depends entirely on your primary goal: rapid social sharing versus building a polished channel presence. Flipagram excels at creating quick, music-backed photo and video slideshows perfect for mobile-first platforms like Instagram.
Consider these factors when deciding which tool to use:
Ease of Use:Flipagram is designed for speed and simplicity, making it ideal for beginners who need to create content on the go.
Feature Set: The YouTube Editor offers more robust editing capabilities, such as combining multiple video uploads, precise trimming, and adding music from an approved library, giving you more creative control.
Platform Integration: The YouTube Editor publishes directly to your channel, which is a key advantage for building a long-term content hub. Flipagram focuses on sharing out to a wide variety of social networks.
Ultimately, your distribution strategy dictates the best tool for the job. Learn more about their specific features to determine the right fit for your campaign.
The rapid ascent of Flipagram to 36 million active users underscores a massive market appetite for easily digestible, emotionally resonant, and user-generated-style video content. This proves that high-production value is not always necessary; authenticity and shareability are often more powerful drivers of engagement on mobile.
This insight should directly shape your content strategy. Brands can succeed by embracing imperfection and prioritizing speed and relatability. Instead of costly studio shoots, consider showing behind-the-scenes moments, creating quick tutorials with simple tools, or compiling user photos into a celebratory video. This approach not only lowers the barrier to entry for video creation but also fosters a stronger, more authentic connection with your audience on platforms like Instagram or Facebook. Explore our guide for more examples of how to apply this mobile-first mindset.
Brands successfully boost conversions and retention by using video to solve problems and build community, not just to sell. A compelling video strategy moves beyond simple ads and provides genuine value that keeps customers engaged long after a purchase.
Here are proven tactics for specific platforms:
Product Tutorials on YouTube: Create detailed how-to videos that help customers get the most out of your product. This reduces frustration, builds their confidence, and fosters loyalty.
Customer Testimonials on Facebook: Share authentic video reviews from happy customers. This social proof is highly persuasive for potential buyers and reinforces the decision for existing ones.
Behind-the-Scenes Content: Show your team, your process, or a day in the life at your company. This humanizes your brand, making it more relatable and trustworthy.
By investing in post-purchase educational content, you transform a one-time buyer into a repeat customer. The full article provides more examples of how companies like Flipagram use video to build lasting relationships.
The high shareability of mobile video directly boosts SEO by generating social signals and backlinks, which search engines interpret as indicators of content authority and relevance. When users share your video, it expands your reach and drives traffic back to your site, improving your domain's credibility.
To maximize this effect, you must optimize for sharing from the start.
Create Emotionally Engaging Content: Videos that evoke strong emotions—humor, inspiration, or surprise—are shared most often.
Include Clear Calls-to-Action: Explicitly ask viewers to share the video if they found it helpful or entertaining.
Optimize Thumbnails and Titles: A compelling thumbnail and title are crucial for earning the initial click on platforms from YouTube to Vimeo.
Keep it Concise: Shorter videos perform better on platforms like Twitter, as they are easier to consume and share quickly.
By treating every video as a potential brand ambassador, you create an asset that works for your SEO long after its initial publication. Dive deeper into these optimization tactics in the complete guide.
Using Flipagram allows your brand to quickly create an engaging promotional video for Instagram without needing advanced editing skills. The process focuses on combining existing visual assets into a dynamic, music-driven slideshow that captures attention immediately.
Follow this simple plan to create your first video:
Select Your Media: Open Flipagram and choose the “Add Moments” option. Select high-quality photos and short video clips of your new product from your phone's camera roll or connected social accounts.
Arrange and Edit: Drag and drop your selected media into a logical sequence that tells a story. Use the tool to select specific second-by-second clips from your videos.
Add Music and Finalize: Choose a music track that matches your brand's tone and the product's vibe. Adjust the timing to sync with the music.
Save and Share: Save the final video to your camera roll. Open Instagram, navigate to the video upload section, select your newly created Flipagram, and post it to your feed or story.
This streamlined workflow makes it possible to generate fresh content consistently. For more tips on optimizing these videos, explore the full article.
The YouTube Editor is a powerful, free tool for creators to assemble polished videos directly within the platform. It allows you to combine disparate clips into a single narrative, which is perfect for vlogs, compilations, or tutorials without requiring external software.
Here is a clear process for building your video:
Access the Editor: Navigate to the YouTube Studio and find the Video Editor. All your previous uploads will be available to use.
Build Your Timeline: Drag and drop the desired video clips and images from your library onto the timeline at the bottom of the screen in the order you want them to appear.
Trim and Refine Each Clip: Click on a clip in the timeline and drag the blue handles at its edges to trim the start or end points, ensuring smooth transitions.
Add Approved Music: Click the audio track icon and browse YouTube's library of approved music. Add a track to the timeline to give your video a professional audio backdrop.
By mastering these basic functions, you can significantly elevate the quality of your content. Uncover more advanced tricks and effects available in the editor within our detailed guide.
The clear consumer preference for video signals a fundamental shift in how information is consumed, implying that text-heavy content strategies will become increasingly ineffective. In the long term, brands that fail to adopt a video-first mindset risk becoming irrelevant as competitors capture audience attention with more engaging formats.
To stay competitive, your company must strategically pivot its communication efforts:
Integrate Video Everywhere: Embed videos in blog posts, product pages, and email newsletters to supplement or even replace long blocks of text.
Invest in Video Skills: Train your marketing team on basic video production and editing using accessible tools like the YouTube Editor or mobile apps.
Rethink Your Content Calendar: Allocate resources to produce a consistent stream of video content, from short social clips to in-depth webinars.
This is not about abandoning text but rebalancing your strategy to meet audiences where they are. The full analysis explores how to manage this transition effectively.
Optimizing for mobile requires a complete rethinking of video production, moving away from cinematic, wide-screen formats toward content designed for vertical viewing and short attention spans. On-the-go consumption means your message must be delivered quickly and clearly, even without sound.
Adjust your production approach in these key ways:
Prioritize Vertical Video: Shoot and edit in a 9:16 aspect ratio for platforms like Instagram Stories and SnapChat, as this fills the entire screen and feels more immersive.
Design for Sound-Off Viewing: Use bold text overlays, captions, and strong visual cues to ensure your message is understood even when muted.
Front-Load Your Hook: Capture attention within the first three seconds, as mobile users are quick to scroll past uninteresting content.
This mobile-centric production style ensures your content feels native to the platform and respects the user's context. Our guide provides further details on technical specifications and creative best practices for mobile video.
The most common mistake is treating video as a one-off task rather than an integrated strategy, leading to inconsistent, aimless content that fails to build an audience. This ad-hoc approach results in low engagement because it lacks a clear purpose and fails to meet platform-specific expectations.
A structured strategy for platforms like YouTube and SnapChat solves this by providing a clear framework. It forces you to define your goals and audience for each channel. For YouTube, your plan might focus on creating a series of evergreen how-to videos to build SEO authority. For SnapChat, it could revolve around daily behind-the-scenes content to foster immediacy and brand personality. This clarity prevents wasted effort and ensures every video you produce contributes to a larger business objective. Learn how to build this foundational plan in our complete walkthrough.
The perception of high costs is a major barrier, but free and freemium tools effectively democratize video production for any business. Tools like the YouTube Editor and Flipagram provide a direct solution to budget constraints by offering core editing features without a significant financial investment.
These platforms solve common production challenges in specific ways:
Music Licensing: The YouTube Editor includes a library of approved audio tracks, eliminating the risk and expense of music licensing.
Watermark Removal: While the free version of Flipagram includes a watermark, the paid version allows for its removal, offering a low-cost path to a more professional look.
Accessibility: Both tools are designed for non-editors, removing the need to hire specialized talent or purchase complex software for basic video creation.
By starting with these accessible tools, your business can begin building a video presence immediately while controlling costs. Discover more tips for creating high-quality videos on a budget in the full guide.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
