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Transparent Growth Measurement (NPS)

Industry : BFSI | Provided Service : Paid Search Marketing

How we Triumph the Fintech Client Expectations & Delivered Leads at Less than 75% CPL through Google Ads

brief
Moneyonclick Story

According to research, the number one problem that a personal loan seeker face is the unavailability of proper collateral as security. MoneyOnClick is helping them solve this problem by providing collateral or security-free personal loans.

identified
Identified Challenges

When MoneyOnClick approached upGrowth, they had just received enough funds to focus on marketing activities. At this point, MoneyOnClick realized that they could generate more leads from Google Ads at a lower cost than other traditional marketing channels. They were at an initial point in their journey. They now needed to scale up their business considerably and make sure that they didn’t massively increase they are per lead cost in the process.

case
empathy
Empathy, Research, Brain Storming & Plan

The goal was simple yet daunting. We needed to keep the cost per lead as low as possible while still exhausting the entire Google Ads budget. We knew that we would have to build a multi-pronged, scalable strategy that would serve our clients well in the long run.

Solutions

Fintech Lead Generation Case Study

Fintech: Scaling Lead Quality

Exceeding client expectations by delivering high-volume leads with a 62.5% reduction in acquisition costs through Google Ads.

Google Ads Results
Key Metric
Before
After

Cost Per Lead (CPL)
80
30

Total Conversions
2,000
6,000

62.5%
Lower Cost Per Lead
300%
Increase in Conversions

The Challenge

A prominent Fintech client struggled with expensive lead acquisition costs on Google Search. They needed to scale their user base significantly while maintaining a strict budget, requiring a complete overhaul of their search intent and bidding strategy.

The Lead Gen Engine

Utilizing high-intent keyword harvesting and automated bidding strategies to identify the most cost-effective path to high-value fintech users.

01. Search Intent Focus

Refined keyword match types to eliminate broad, wasteful searches, focusing exclusively on high-conversion intent phrases.

02. Smart Bidding

Transitioned to Target CPA (tCPA) bidding models to leverage Google’s machine learning for lead volume maximization at a lower cost.

03. Landing Page CRO

Streamlined the mobile conversion path and form design to reduce friction, contributing to the 300% volume jump.

04. Quality Score Gains

Improved ad relevance and expected CTR, crushing the previous CPL of 80 down to 30 through better campaign structure.

Outcome:
CPL slashed by 62.5% while lead volume quadrupled to 6,000 conversions.

Fintech Scaling Partnership
Excellence in Digital Acquisition

Reduce Your Cost Per Lead

Here are some of the important elements of our holistic, long-term Google Ads strategy:

 

 

Client Quote

“Every iteration brought better results — and better ROI.”

Conclusion

Our holistic approach to the ad strategy paid rich dividends and MoneyOnClick’s qualified leads started increasing exponentially. In fact, the improvement in their Google Ads resulted in overall business growth of 80%

upGrowth Solution

Cost per lead
  • Before 80
  • After 30
  • Decreased by 62.5%
Total Conversions
  • Before 2000
  • After 6000
  • Increased by 300%
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