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Transparent Growth Measurement (NPS)

Industry : E-commerce | Provided Service : Search Engine Optimization

How we Helped an E-cigarette Company Reposition their Brand and Generate over $4 Million in Sales

brief
Brief

E-cigarettes are a growing market in the US and globally. When client ***** came to us, they were looking to grow their footprint on the web and generate more sales and enquiries.

identified
Identified Challenges

The client was witnessing flat growth through the period of January 2020 till March 2020. However, after implementing our growth strategies, we managed to increase unique users from zero to 3 million-plus in a span of 6 months, witnessing significant growth and traction.

Capture
empathy
Empathy, Research, Brain Storming & Plan

From the total number of users (3,780,513) a bulk of the leads were coming in from organic search (2, 590,186). So, with an increased focus on organic search, along with direct, paid search, email campaigns, referrals and social, we were able to grow customers from zero to four million in a span of 7 months.

Solutions

E-commerce & Brand Strategy

Scaling E-Cigarette Sales

Generating $4M+ Revenue via Brand Repositioning & Organic Growth

REVENUE EXPLOSION
Total Sales Growth
$300K
Before
→
$4M+
1233% Increase

Achieved in just 7 months through strategic repositioning.

User Acquisition
200K → 3M+
1400% Increase

Organic Search Contribution
66%
Of All Leads

Free Channel Impact
90%
Of Total Growth

Brand Repositioning & Organic Scale

Facing flat growth, the client needed to expand their digital footprint. upGrowth executed a complete **Brand Repositioning** strategy, shifting focus to high-value organic and direct channels.

Organic-First Acquisition
Prioritized Organic Search (2.5M+ leads) and Direct traffic, reducing reliance on paid ads (only 8%) while scaling users to over 3.8 Million.
Strategic Repositioning
Overhauled brand messaging to align with market demand, transforming flat growth into a 1233% sales surge in just 7 months.

“Brand repositioning wasn’t just cosmetic — it translated directly to revenue.”

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While we used a variety of channels, what is notable is that free, organic channels contributed to over 90% of that growth. Organic search brought in 66% of the leads, followed by direct at 21.26% and email at 1.69%. (Paid search contributed 8.24%) Referral, social media and other channels brought in less than 1% each.

Another significant point to note is the number of new users acquired during this period – over 3.8 million – and here too, free channels like organic search, direct and email paid rich dividends, contributing close to 90% of the traffic.

 

 

 

 

Client Quote

“Brand repositioning wasn’t just cosmetic — it translated directly to revenue.”

Conclusion

The metrics highlight how a clear strategy and targeted campaigns can boost engagement and conversions – and that even today, nothing quite compares to organic search and rankings. Thanks to these combined efforts, over a period of seven months, the company was able to generate over $4 million in revenue.

Are you looking to grow your business? Get in touch with us and we could create a winning strategy for your brand as well!

upGrowth Solution

Users
  • Before - 2 Lac +
  • After - 3 Million +
  • Increase by 1400% within 7 Months
Sales
  • Before -$ 3 Lac +
  • After - $ 4 Million +
  • Increase by 1233% within 7 Months
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