How we Helped a New Fintech Company Generate 1000+ Leads

Brief

Small businesses tend to struggle with funding, especially during the initial stages of their journey. They usually have to rely on external sources to manage their working capital. Among all the available sources, business loans from fintech companies are among the most popular solutions to fulfil needs of SMEs. Triti is one such fintech company that offers small business loans.

Identified Challenges

Trity approached us with a very simple but challenging question, “How do we achieve 1000+ leads per day within the stipulated budget?” We knew achieving this number within a limited budget would not be easy – it would require continuous monitoring, clear communication with the user, self-explanatory landing pages & a scalable strategy that would help them sustain the required leads in the long run.

Solutions

Fintech Launch Case Study

Day 1 Success: 1,000+ High-Intent Leads

How a new fintech player bypassed the “warm-up” phase to achieve immediate market scale.

1,000+

Leads on Day 1

45%

CPL Reduction

12%

Conv. Rate

The Challenge

A newly launched fintech platform faced the classic “cold start” problem: zero brand awareness, high competition from established banks, and a complex product that required high trust from users to share financial data.

Zero historical data for algorithm training on Meta/Google.
Complex lead form causing high drop-off rates.
Urgent need for volume to validate the business model.

The Objective

Build an “On-Demand Lead Machine” that delivers high-quality prospects at a sustainable cost from the moment the switch is flipped.

The Launch Framework

01. Hyper-Targeted Personas

Identified high-affinity audience segments based on financial pain points rather than broad demographics to ensure immediate relevance.

02. Frictionless Lead Funnel

Optimized the lead capture forms with progressive profiling, reducing fields while maintaining lead quality for the sales team.

03. Multi-Channel Synchronization

Deployed a synchronized blitz across Google Search (intent) and Meta (discovery) to create a “brand everywhere” effect.

04. Real-Time Bid Scaling

Monitored hourly performance to shift budgets into high-performing creative/audience buckets, maximizing Day 1 ROI.

Final Impact:
1,000+ verified leads generated on launch day at 45% lower cost than industry benchmarks.

upGrowth Performance Marketing Division

Engineered Growth for Fintech

Launch Your Growth Engine

Here is a glimpse of our Google Ads plan of action designed to achieve 1000+ leads per day.

Initially we targeted the specific industry verticals e.g. pharmaceuticals, education, electronics, mobile etc
We created multiple theme/industry specific landing pages. This helped us increase relevant leads.
To avoid junk leads, we communicated restricted messaging through our adverts. We wanted only prospects who would provide complete documents e.g. ITR, bank statements etc
We did not run campaigns on a predefined bid strategy. Instead, we considered it as an ongoing process & kept experimenting with different bid strategies.
We made sure that we had different ad extensions in place for different ad groups depending on their theme.
We adjusted the ad bids with respect to the city, day, and time to keep the costs as low as possible without compromising on efficiency.

Testimonials

Saurabh Gupta - VP Strategy

upGrowth helped us to get leads for our business from Day 0. Their strategic planning and detailed execution on SEO and PPC helped us to grow the business aggressively.

Growth Consultation

Growth Execution

AI Driven Growth

Transparent Growth Measurement (NPS)

How we Helped a New Fintech Company Generate 1000+ Leads

Brief

Identified Challenges

Empathy, Research, Brain Storming & Plan

Solutions

Day 1 Success: 1,000+ High-Intent Leads

The Challenge

The Objective

The Launch Framework

Conclusion

upGrowth Solution

Leads

Testimonials

Saurabh Gupta - VP Strategy

AI Driven Growth

How we Helped a New Fintech Company Generate 1000+ Leads

Brief

Identified Challenges

Empathy, Research, Brain Storming & Plan

Solutions

Day 1 Success: 1,000+ High-Intent Leads

The Challenge

The Objective

The Launch Framework

Conclusion

upGrowth Solution

Leads

Testimonials

Saurabh Gupta - VP Strategy

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