Should You Fire Your Marketing Agency? Find Out Now

Growth Plan

Go-To-Market Strategy

Ready to launch or scale your growth? Build a clear go-to-market strategy that aligns your product, audience, and channels to drive consistent results.

Explore Strategy

Connect With Experts

Get tailored guidance from marketing experts who understand your goals and challenges, and can help you build and execute high-impact growth strategies.

Insights & Resources

Explore expert insights, actionable frameworks, and in-depth guides designed to help you improve performance, optimize campaigns, and make smarter decisions.

Browse Insights

Meet Grove. Your AI growth strategist. Get a free diagnosis in 4 minutes.

Growth Consultation

Growth Execution

AI Driven Growth

Transparent Growth Measurement (NPS)

Should You Fire Your Marketing Agency?

Has the agency been underperforming for more than 3 consecutive months?

Did you set clear measurable KPIs at the start of the engagement that both sides agreed to?

Have you given the agency at least 3 to 6 months of runway given that most channels need that long to show results?

Is the agency missing agreed KPI targets by more than 25 percent?

Are you willing to set specific measurable KPIs right now and give the agency a clear 90-day window to deliver against them?

Have you raised the performance concerns directly with the agency in a formal review rather than just internally?

Is the performance gap caused by factors within the agency's control rather than slow approvals, scope changes, or market shifts on your side?

Did the agency respond to your performance concerns with a concrete corrective action plan rather than excuses?

Has the corrective action plan been given at least 45 to 60 days to show measurable results?

Are results showing a clear improvement trajectory even if they have not yet fully hit the targets?

Without clear KPIs there is no way to evaluate performance fairly and the problem may be your lack of clarity on what success looks like rather than the agency's execution. A fractional CMO can help you define what you actually need before you decide whether to stay or switch.

If slow approvals, changing scope, delayed assets, or genuine market shifts are driving the miss, a new agency will face the exact same obstacles. Fix your internal process and separate controllable from uncontrollable factors before making any agency decision.

Growth Plan

Go-To-Market Strategy

Connect With Experts

Insights & Resources