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Transparent Growth Measurement (NPS)

GTM Flywheel Diagnostic

Stop thinking in funnels and start thinking in flywheels. Audit your growth across five critical forces—Attract, Engage, Deliver, Delight, and Amplify—to identify hidden friction points and generate a 90-day acceleration plan to build sustainable business momentum.

Force 1: Attract

How well you bring people into your funnel.

Force 2: Engage

How well you convert interest into action.

Force 3: Deliver

How well you deliver value to customers.

Force 4: Delight

How well you exceed customer expectations.

Force 5: Amplify

How well customers become advocates.

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Flywheel health score
Friction points map
Flywheel velocity score
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Velocity score out of 100
Average score
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Balance factor
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90-day acceleration plan
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GTM Flywheel Diagnostic Overview

The GTM Flywheel Diagnostic is a comprehensive growth audit based on the flywheel business model, which prioritizes customer momentum over one-time conversions. Unlike traditional funnels that “end” at a sale, a flywheel views every customer as a potential advocate who fuels the next wave of attraction.

This tool evaluates your business across 25 strategic data points spread over five core forces. By scoring your performance in areas like Top-of-Funnel Demand, Time to Value, and Organic Community Growth, the diagnostic generates a Flywheel Health Score and a Friction Points Map. It identifies your “Weakest Link”—where your growth energy is leaking—and provides a tactical roadmap to turn that friction into velocity

How to use


Audit the Five Forces

Progress through the five-step assessment. Rate your company from 1 to 5 on specific statements for each force: Attract (Inbound traffic & messaging), Engage (Conversion & sales optimization), Deliver (Onboarding & product quality), Delight (Support & customer success), and Amplify (Referrals & advocacy).

2
Review Your Flywheel Health Score

Once completed, the tool generates a Flywheel Health Score (e.g., 62/100) and assigns a maturity level, such as Level 3: Building. This provides an immediate high-level benchmark of your business momentum.

3
Map Your Friction Points

Analyze the Friction Points Map and the accompanying donut chart. This visualizes the energy flow between forces. A red-coded force (e.g., Engage 13/25) indicates a high-friction area where your funnel is “leaking” prospects before they enter the system.

4
Benchmark Against Industry Standards

Review the individual force breakdowns. Each card shows your score out of 25, your percentage of maximum, and how you compare to the Industry Benchmark. If you are trailing the benchmark in Deliver, it’s time to tighten your onboarding playbook.

5
Identify Your Weakest Link

Pay close attention to the Weakest Link alert. The tool explains why this specific gap matters—for instance, poor conversion in the Engage phase means even high traffic from the Attract phase is being wasted.

Execute the 90-Day Acceleration Plan

Follow the phased roadmap to scale. Month 1 focuses on fixing your weakest link; Month 2 strengthens the handoff connections between teams; and Month 3 doubles down on your strongest force to create an “unfair advantage” in the market.

Why Use the GTM Flywheel Diagnostic?

Turn your business into a self-sustaining growth engine by identifying and removing operational friction:



Move Beyond Funnel Thinking

Understand that growth doesn’t stop at a sale. See how a strong Amplify score (advocacy) reduces your future Attract costs through word-of-mouth.

Prioritize Resource Allocation

Stop guessing where to spend your budget. If your Engage score is 13/25, the tool recommends allocating 40% of growth resources specifically to conversion optimization.

Quantify Velocity and Balance

Use the Flywheel Velocity Score and Balance Factor to see if your business is growing symmetrically or if one department is carrying the weight of the entire company.

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Build a High-Velocity Growth Engine

The GTM Flywheel Diagnostic reveals the structural gaps in your growth strategy. Ready to turn your “Building” status into an unstoppable “Accelerating” flywheel? Connect with upGrowth’s GTM specialists to audit your handoff points and launch your 90-day acceleration plan today.

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FAQs

How is a Flywheel different from a Marketing Funnel?

A funnel loses energy at the bottom; once a customer buys, you start over. A Flywheel uses the energy of delighted customers to drive referrals and advocacy, feeding back into the top of the system organically.

What is a 'Good' Flywheel Health Score?

A score of 75+ indicates a high-velocity business with low friction. Scores between 50 and 70 suggest you have a “Building” flywheel with significant friction in at least one handoff point.

What does 'Time to Value' (TTV) mean in the Deliver force?

TTV is the time it takes for a new customer to realize the primary benefit of your product. For high-growth businesses, the goal is a TTV of under 7 days.

How do I improve my 'Amplify' score?

Focus on building a structured Referral or Advocacy programme. Encouraging customers to share their experience publicly and capturing testimonials are the fastest ways to increase this force.

Why should I focus on my 'Weakest Link' first?

Growth is limited by the point of highest friction. No matter how much you spend on Attract, if your Engage phase has a “leak,” your ROI will remain low until that specific bottleneck is cleared.

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