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Transparent Growth Measurement (NPS)

Industry: Fintech & Business Lending

 

How FlexiLoans achieved 112% organic traffic growth in 4 months

About story
FlexiLoans story

FlexiLoans is a leading fintech platform providing collateral-free business loans to MSMEs across India. Operating in the competitive business lending space, FlexiLoans helps small businesses access quick funding through a digital-first approach powered by AI-driven credit assessment.

Identified Challenges

The goal was clear but difficult. FlexiLoans needed to turn its website into a scalable organic acquisition channel, but technical debt and missing SEO foundations were blocking growth at every stage. The site was not structured to be crawled, ranked, or to compete in high-intent fintech search results, making sustainable visibility nearly impossible.

empathy, research
Empathy, Research, Brain Storming & Plan

When FlexiLoans approached upGrowth, they were already a fast-growing fintech brand serving MSMEs across India with collateral-free business loans. They had strong product demand, but their website was not contributing meaningfully to growth.

Despite operating in a category with massive search potential, organic traffic was stagnant due to technical issues, a lack of SEO infrastructure, and the absence of commercial-intent content. FlexiLoans needed a scalable organic engine that could consistently generate high-quality loan leads, without relying entirely on paid acquisition.

Solutions

FlexiLoans: 46,656 peak monthly clicks in 120 days

How strategic SEO execution doubled organic traffic and established FlexiLoans as a search authority in business lending.

+112%
 Organic Click Growth

+39%
 Keyword Growth

46,656
 Peak Monthly Clicks

The challenge

FlexiLoans needed to transition from a technically broken website to a customer acquisition powerhouse. With more than 200+ indexation problems, 7,720 broken links, and zero commercial content, the website was hemorrhaging potential leads at every stage.

The objective

Build a technically sound, content-rich SEO foundation capable of capturing high-intent business loan traffic and converting prospects into qualified leads through organic search dominance.

The performance-driven SEO strategy

01 Technical foundation recovery

Executed a comprehensive audit and systematic resolution of all critical blocking issues affecting indexation, crawlability, and performance.

02 Commercial content acceleration

Published 30+ priority commercial-intent blogs targeting high-value queries across the business loan ecosystem with conversion-focused optimization.

03 Schema deployment

Implemented FinancialService, FAQ, and HowTo schema across key pages to unlock rich results and improve SERP visibility.

04 Programmatic expansion

Launched location-based business loan pages to capture geo-specific demand and test scalable content approaches.

Result

Organic clicks grew from 22,042 to 46,656 (+112%), establishing FlexiLoans as a high-visibility brand across business loan search queries.

Technical foundation cleanup

Commercial content strategy

Programmatic SEO

Why this worked

The strategy succeeded because the technical foundation came before content scale. By resolving critical blocking issues first, every content piece is indexed faster and ranked immediately. A commercial-intent focus ensured that traffic quality matched business objectives.

Conclusion

The results speak for themselves. FlexiLoans became the organic leader in business lending through a strategic combination of technical excellence and content authority.

Between May and August 2025, the performance metrics showed remarkable growth. Total clicks increased from 22,042 to 46,656, representing a growth of 112%. Impressions grew by 31%, rising from 3.2M to 4.2M. The keyword footprint expanded by 39%, from 4,468 to 6,191 tracked keywords.

On the infrastructure side, every identified issue was addressed systematically. The team resolved over 200 indexation issues with 100% completion. A total of 7,720 broken internal links were fixed, ensuring seamless site navigation. More than 30 commercial-intent blogs were published as part of an ongoing content strategy. Additionally, 50+ programmatic location pages were launched to capture local search intent.

The business impact was significant. Organic acquisition became a stronger contributor to the lead pipeline, reducing dependency on paid channels for high-intent traffic. FlexiLoans successfully established category authority in business lending search results, positioning itself as a trusted resource for borrowers across India.

upGrowth Solution

Total organic clicks
  • Before: 22,042
  • After: 46,656
  • Growth: +112%
Keyword rankings
  • Before: 4,468
  • After: 6,191
  • Growth: +39%
Technical health
  • Before: 89 errors + 7,720 broken links
  • After: 0 errors + 0 broken links
  • Resolution: 100%
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If you’re looking for someone who won’t just “advise” but will engineer growth into your product DNA, Amol is the person you want on your side.

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