60-Second Consequence Chain

Run Consequence Analysis

How It Works – Step by Step

1. Enter a Decision: Type a business decision you’re considering (e.g., Launch a freemium tier for our SaaS product).
2. Run the Analysis: The AI uses the C-E-S framework to model short-, medium-, and long-term outcomes.
3. Get Structured Output: See first-order and second-order consequences, hidden traps, and time-scaled effects.
4. Review Stakeholder Impact: Understand who benefits, who’s affected, and where friction might arise.
5. Act with Clarity: Use the insights to refine or delay decisions before committing resources.

Understanding Your Results

Your consequence analysis includes:

• First-Order (Immediate): The direct, visible outcomes of your decision.
• Second-Order (3–6 months): Ripple effects across teams, customers, and competitors.
• Hidden Traps: Overlooked or counterproductive side effects.
• Time-Scaled Projection: How outcomes evolve over 10, 100, and 1000 days.
• Go/No-Go Recommendation: A concise summary of whether to proceed, and why.

How to Use Your Analysis?

• Before Launching New Offers: Evaluate the systemic ripple of pricing or packaging changes.
• Before making significant investments, consider how resource allocation will impact other departments.
• In Strategic Planning: Use consequence mapping to challenge optimistic assumptions.
• During risk reviews, test the resilience of your growth plans under different time horizons.

When to Use This App?

• While planning new product launches or feature rollouts.
• Before adjusting pricing, commission, or incentive models.
• When deciding on hiring, scaling, or restructuring initiatives.
• During quarterly or annual strategy reviews.
• Whenever a single decision could affect multiple stakeholders or departments.

Business Decision Benchmarks 2025

Note: These are generalised second-order outcomes. Use the tool for scenario-specific projections.

Example Output

Decision: “Launch a freemium tier for our SaaS product to increase user acquisition.”

First-Order (Immediate)

• Increased user sign-ups
• Higher top-of-funnel conversion
• Reduced immediate revenue per user

Second-Order (3–6 months)

• Ripple 1 → Premium feature development slows due to focus on free users.
• Ripple 2 → Support team overwhelmed by non-paying users.
• Ripple 3 → Competitors mimic the model, commoditizing product value.

Hidden Traps

• Opposite consequence ignored: Cannibalizing paid users who would’ve converted directly.
• Unintended behaviour: Users stay on the free tier indefinitely.
• Forgotten stakeholder: Existing paid users perceive reduced value.

Time-Scaled

• 10 days: Surge in sign-ups and buzz.
• 100 days: Support costs spike; premium features delayed.
• 1000 days: Brand perception shifts from premium to entry-level.

Go/No-Go: Proceed with caution, ensuring support and monetization models are robust.

Growth Tips & Strategic Impact

• Think in Systems, Not Silos: Every business action creates ripple effects; anticipate them early.
• Simulate Decisions Before Acting: Treat the 60-Second Consequence Chain as a pre-mortem exercise.
• Refine Communication: Use insights to align teams and pre-empt objections.
• Integrate with Other Tools: Combine this with the Decision Bottleneck Diagnostic to prioritise actions effectively.
• Build Decision Velocity: The goal isn’t to avoid mistakes,  it’s to learn their cost before paying it.

Strategic Impact:

Leaders using the 60-Second Consequence Chain reduce strategic blind spots, shorten feedback loops, and make more resilient long-term decisions.