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Amol Ghemud Published: October 16, 2025
Summary
The blog discusses how Steadily’s programmatic SEO strategy has resulted in generating over 54K monthly organic traffic. It highlights Steadily’s approach to creating and optimizing content pages targeting long-tail keywords related to personal finance management. The blog provides an analysis of traffic data, revealing the effectiveness of their strategy in driving organic search traffic. It also outlines the key elements of their programmatic SEO approach, including automated content generation, on-page optimization, internal linking, and continuous monitoring.
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Steadily has leveraged a strategic programmatic SEO approach to drive substantial organic traffic to its website by empowering individuals to take control of their financial well-being.
Overview of Steadily
Steadily is a leading financial technology company that provides innovative solutions for personal finance management. With a focus on empowering individuals to take control of their financial well-being, Steadily has leveraged a strategic programmatic SEO approach to drive substantial organic traffic to its website.
A brief overview of Steadily programmatic SEO strategy
Steadily is a leading financial technology company that provides innovative solutions for personal finance management. With a focus on empowering individuals to take control of their financial well-being, Steadily has leveraged a strategic programmatic SEO approach to drive substantial organic traffic to its website.
Some key elements of Steadily’s programmatic SEO strategy include:
Automated content generation: Steadily utilizes advanced algorithms and templates to generate new content pages targeting specific long-tail keywords and user queries.
On-page optimization: The automated process ensures that each page is optimized for search engines, including the use of relevant titles, meta descriptions, headings, and structured data.
Internal linking: Steadily’s website features a robust internal linking structure, allowing users to seamlessly navigate between related content and helping search engines understand the site’s information architecture.
Continuous monitoring and refinement: The company closely monitors the performance of its programmatically generated pages and makes iterative improvements to the content, structure, and optimization techniques to further enhance their search visibility.
Segregation of traffic numbers behind Steadily’s programmatic SEO strategy
Direct: 39.53% (97.8K)
Organic Search: 54.17% (125.8K)
The data reveals that a significant portion of Steadily’s traffic, 54.91% (34.2K), comes from organic search, indicating the success of their programmatic SEO strategy. In contrast, the direct traffic accounts for 30.12% (18.6K) of the total traffic, suggesting a strong brand presence and user engagement.
By leveraging programmatic techniques to create and optimize a vast network of pages, Steadily has been able to capture a substantial share of the organic search market, driving 54K+ monthly organic traffic to its website.
This demonstrates the effectiveness of their strategic approach in addressing the long-tail keyword queries of their target audience.
Fast & Affordable Landlord Insurance in {State Name}
Fast & Affordable Landlord Insurance in Hawaii
Fast & Affordable Landlord Insurance in Texas
Fast & Affordable Landlord Insurance in Missouri
Short-Term Rental Insurance in {Location}
Short-Term Rental Insurance in Vermont
Short-Term Rental Insurance in Georgia
Short-Term Rental Insurance in Arizona
A Deep Dive into the Structure of Steadily Pages/Section
States Pages
Data Points
Name of the Page
Description of the Page
CTA
Reviews
More about the page
Recent purchases in the location
Short-Term Pages
Data Points
Name of the Page
Description of the Page
CTA
Reviews
More information about the page
Video with explanation
Featured Blogs
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Key Takeaways
Automated Content Generation: Steadily utilizes advanced algorithms and templates to generate new content pages targeting specific long-tail keywords and user queries, ensuring a comprehensive and optimized content network.
On-page Optimization and Internal Linking: Each programmatically generated page is optimized for search engines with relevant titles, meta descriptions, headings, and structured data. Additionally, a robust internal linking structure enhances user navigation and helps search engines understand the site’s information architecture.
Significant Organic Traffic: Steadily’s programmatic SEO strategy has successfully driven 54K+ monthly organic traffic, with 54.17% of the total traffic coming from organic search, demonstrating the effectiveness of their approach in capturing a substantial share of the organic search market.
Continuous Monitoring and Improvement: The company continuously monitors the performance of its programmatically generated pages and iteratively improves content structure and optimization techniques to further enhance search visibility and address the long-tail keyword queries of their target audience.
Steadily’s Three pSEO Pillars
Driving 54K+ Monthly Organic Traffic for Landlord Insurance
1. What is Steadily and what does it specialize in? Steadily is a financial technology company that offers innovative personal finance and landlord insurance solutions, helping individuals take control of their financial well-being.
2. How does Steadily use programmatic SEO to grow its organic traffic? Steadily leverages a programmatic SEO strategy that automates content creation and optimization for thousands of pages, targeting location-based and long-tail keywords related to landlord and rental insurance.
3. What are the main components of Steadily’s programmatic SEO approach? Its strategy includes automated content generation, on-page optimization, strong internal linking, and continuous monitoring to enhance performance and visibility in search results.
4. What type of content does Steadily create through programmatic SEO? Steadily creates scalable pages such as “Fast & Affordable Landlord Insurance in {State Name}” and “Short-Term Rental Insurance in {Location}”, each optimized for local search intent.
5. How successful has Steadily’s programmatic SEO strategy been? Steadily drives over 54K monthly organic visits, with 54.17% of total traffic coming from search engines — highlighting the effectiveness of its scalable SEO approach.
6. What page structure supports Steadily’s programmatic SEO performance? Each programmatic page includes detailed elements such as descriptions, CTAs, reviews, videos, and recent purchase data — all designed to improve engagement and conversion rates.
7. How can other businesses replicate Steadily’s success with programmatic SEO? Brands can use uG’s automation platform to build scalable, data-driven SEO campaigns similar to Steadily’s — optimizing thousands of pages efficiently while maintaining content quality and accuracy.
For Curious Minds
Programmatic SEO serves as a primary growth engine by automating the creation of thousands of highly specific landing pages to match user search queries at scale. For Steadily, this strategy is exceptionally effective because it systematically targets long-tail keywords, like “landlord insurance in Texas,” which indicate strong purchase intent and face less competition than broader terms.
The success of this approach hinges on a few core components:
Automated Content Generation: It uses templates and data points to build pages, ensuring each one is unique enough to be valuable to users and search engines.
Targeted On-Page Optimization: Every programmatically generated page automatically includes optimized titles, meta descriptions, and structured data tailored to its specific keyword focus.
Scalable Internal Linking: A robust internal linking structure is created simultaneously, helping search engines understand the site's architecture and distributing authority across pages.
By automating these pillars of SEO, you can address a massive volume of user needs with precision, transforming search intent directly into valuable organic traffic. The full case study reveals how this machine-like efficiency built their impressive digital footprint.
Long-tail keywords are the cornerstone of Steadily’s programmatic SEO success because they capture users who are much further along in the buying journey. A search for a specific insurance product in a specific location signals immediate need, leading to higher conversion rates compared to general queries like “landlord insurance.” This precision targeting is what makes the strategy so efficient.
The value proposition of a long-tail-focused programmatic strategy is multifaceted. It allows you to dominate thousands of niche search results where competition is lower, collectively driving more qualified traffic than a few high-competition keywords ever could. This is achieved by creating pages that perfectly match user intent, thereby increasing relevance and search engine rankings. By generating over 2K+ indexed pages, Steadily ensures it has an answer for a vast spectrum of specific user queries, a feat unattainable through manual content creation. This approach turns your website into a comprehensive resource that systematically captures motivated customers.
Steadily’s programmatic SEO model differs fundamentally from traditional content marketing by prioritizing scale and specificity over singular, in-depth articles. While traditional blogging aims to build authority around broad topics, programmatic SEO deconstructs a topic into thousands of granular, high-intent queries and creates a dedicated page for each one, like “Fast & Affordable Landlord Insurance in {State Name}.”
When evaluating which approach to use, consider these key factors:
Scalability: Programmatic SEO automates page creation, allowing you to target an exponentially larger set of keywords than manual content writing.
User Intent: Programmatic pages typically target transactional or bottom-of-funnel queries, whereas blog posts often serve informational, top-of-funnel needs.
Resource Allocation: Traditional content requires significant ongoing investment in writing and research for each piece, while a programmatic system requires a larger upfront technical investment that pays dividends through automation.
For businesses with structured data, like insurance offerings by state, the programmatic route can deliver faster and more direct traffic, as evidenced by Steadily’s 54K+ monthly organic visits. Understanding how to blend these two strategies is key to a complete SEO plan.
Steadily’s impressive organic search performance, accounting for 54.17% of its traffic, is directly attributable to its highly structured and repeatable page templates. These templates are not just placeholders; they are carefully designed to meet specific user needs with a consistent set of valuable data points, which signals high quality and relevance to Google.
The key to their success lies in the methodical page composition. For example, their “States Pages” consistently feature:
A clear page name and description targeting a specific location.
A prominent call-to-action (CTA) to guide the user.
Social proof in the form of customer reviews.
Data on recent insurance purchases within that location to build trust.
Similarly, their “Short-Term Pages” add even richer content like explanatory videos and links to featured blogs. This data-driven templating ensures that every one of their 2K+ indexed pages is a valuable, self-contained resource, enabling them to capture a massive share of the organic search market.
Steadily’s ability to convert its 54K+ monthly organic visitors stems from a sophisticated use of on-page elements that build immediate trust and clarify value. Their programmatic pages are engineered not just for search engines but for convincing potential customers, blending automated content with crucial trust signals.
Two page types highlight this strategy effectively:
1. States Pages: These pages establish credibility by displaying localized information. Including customer reviews and a section on “Recent purchases in the location” acts as powerful social proof, assuring visitors that others in their area have successfully used the service.
2. Short-Term Pages: Beyond the standard elements, these pages incorporate multimedia like an explanatory video and links to relevant featured blogs. This enriches the user experience by offering deeper information and demonstrating expertise, which is vital for a considered purchase like insurance.
By systematically including these trust-building data points, Steadily transforms a simple landing page into a persuasive conversion tool. The full analysis shows how each element is meticulously chosen to guide users from discovery to action.
To replicate Steadily's success, you must adopt a systematic, multi-stage approach to building your programmatic SEO engine. This process moves from foundational data gathering to scalable page creation, ensuring a solid and effective launch.
Here is a stepwise plan for a company starting out:
Identify and Structure Your Data: The first step is to pinpoint the unique data combinations that define your product or service. For Steadily, this was insurance type + location. Collect and organize this data into a clean, machine-readable format, as it will be the fuel for your page generation.
Design a Master Page Template: Create a wireframe for your programmatic pages. This template should include dynamic fields for your data (e.g., {State Name}, {Location}) and static sections for trust signals like reviews, CTAs, and explanatory content. Ensure it is optimized for user experience and SEO best practices.
Automate Page and Link Generation: Use a platform like uG or custom scripts to programmatically insert your structured data into the template, generating thousands of unique pages. Crucially, you must also automate the creation of an internal linking structure to connect these pages logically, which is vital for search engine crawlability and ranking.
Following this structured implementation plan is the key to launching a powerful programmatic project that drives meaningful organic growth.
A robust internal linking structure is the invisible framework holding Steadily's entire programmatic SEO strategy together, serving critical functions for both users and search engines. It transforms thousands of standalone pages into a cohesive, navigable website. This intelligent linking is not an afterthought; it is a core component built directly into their automated page generation process.
For search engines, the internal links act as a roadmap. They help crawlers discover all 2K+ pages, understand the hierarchical relationships between them (e.g., a state page linking to city pages), and distribute page authority throughout the site. For users, this structure provides a seamless experience, allowing them to navigate between related content effortlessly, such as moving from a general state insurance page to a more specific short-term rental page. This enhances engagement and reduces bounce rates, which are positive ranking signals. Building this web of connections at scale is a key differentiator that amplifies the value of every page created.
The widespread adoption of programmatic SEO by companies like Steadily is poised to significantly raise the bar for content quality and technical execution in search rankings. As search engine results pages become saturated with templated content, algorithms will likely evolve to more heavily scrutinize page-level value, user engagement signals, and the true uniqueness of the data presented.
Businesses should adjust their strategies in anticipation of these changes:
Focus on Proprietary Data: Success will depend less on the template and more on the unique, valuable data you can programmatically display. Generic data will be easily replicated and devalued.
Enhance User Experience: Beyond basic SEO, factors like page speed, mobile usability, and interactive elements on templated pages will become critical differentiators.
Integrate with Broader Content: Standalone programmatic pages may be less effective. The future lies in integrating them into a larger content ecosystem with blogs, guides, and tools that demonstrate true topical authority.
Your long-term success will require moving beyond simple page generation to creating genuinely helpful, data-rich experiences at scale. The article provides deeper insights into future-proofing your SEO strategy.
While Steadily's success is inspiring, many companies stumble when implementing programmatic SEO by focusing on quantity over quality, leading to poor results or even penalties. The most common mistake is creating thousands of low-value, thin-content pages that offer no unique information and fail to satisfy user intent.
Stronger companies avoid these pitfalls with a more strategic approach:
Problem: Duplicate or Thin Content. Generating pages with only a few words changed (e.g., the city name) is a red flag for search engines. Solution: Ensure each page includes unique data sets, localized information, or distinct content modules that add genuine value.
Problem: Poor Internal Linking. Simply creating pages without connecting them logically results in orphan pages that are hard for Google to find and index. Solution: Plan and automate a hierarchical internal linking structure from the start.
Problem: Neglecting Monitoring. Launching and forgetting the project is a recipe for failure. Solution: Implement a system for continuous monitoring and refinement, tracking page performance and making iterative improvements to content and optimization, just as Steadily does.
Avoiding these common errors requires treating programmatic SEO as an ongoing, data-driven project rather than a one-time content dump.
Continuous monitoring and refinement is crucial to Steadily’s strategy because programmatic SEO is not a 'set it and forget it' solution. Search algorithms change, competitors adapt, and user behavior evolves, so a static set of pages will inevitably lose visibility over time. This iterative process ensures the system remains effective and continues to drive traffic.
A business seeking to maintain high performance should focus on several key actions:
Performance Tracking: Regularly analyze analytics for your programmatically generated pages. Identify which templates are performing well and which are underperforming in terms of traffic, rankings, and conversions.
A/B Testing Page Elements: Test variations of your page templates. This could include different headlines, calls-to-action, or the inclusion of new data points like customer testimonials or videos.
Technical SEO Audits: Routinely check for issues like slow page speed, crawl errors, or indexation problems across your large set of pages.
Content Enrichment: Periodically update your data sources and add new, relevant information to your templates to keep the content fresh and valuable.
This commitment to ongoing improvement is what separates successful programmatic campaigns from those that quickly become obsolete.
Steadily’s programmatic SEO approach aligns with Google's guidelines because it focuses on creating value for the user, not just manipulating search rankings. While Google warns against auto-generated content that is nonsensical or provides no original information, it rewards programmatic content that is structured, useful, and satisfies a specific user query. Steadily's content falls into the latter category.
The key distinction lies in the intent and quality of the output. Steadily's pages are successful because they:
Answer Specific Queries: Each page, like “Short-Term Rental Insurance in Georgia,” is a direct, relevant answer to a potential search.
Contain Useful, Structured Data: They are not just keyword-stuffed shells. They provide real information, such as descriptions, reviews, and CTAs, that helps a user make a decision.
Offer a Good User Experience: The pages are part of a well-organized site with a clear navigation structure, not a confusing collection of disconnected doorways.
By using automation to deliver tailored, high-utility information at scale, their strategy serves the user first, which is precisely what Google’s algorithms are designed to favor.
Steadily’s significant direct traffic (39.53%) is strongly supported by its programmatic SEO strategy, as the massive organic visibility consistently builds brand awareness and recall. When a user repeatedly finds Steadily at the top of search results for numerous specific insurance queries, the brand becomes synonymous with authority and reliability in that niche.
This brand-building effect works in several ways:
Increased SERP Dominance: By covering thousands of long-tail keywords, Steadily achieves a level of visibility that makes their brand ubiquitous to anyone researching landlord insurance online.
Building Trust Through Expertise: Each well-structured, helpful page acts as a micro-demonstration of expertise, reinforcing the brand’s credibility with every organic visit.
Top-of-Mind Awareness: Even if a user doesn't convert on their first visit, the repeated exposure makes them more likely to remember the name “Steadily” and later navigate directly to the site when they are ready to purchase.
Programmatic SEO, therefore, functions as a powerful, flywheel for brand recognition, where organic search success directly fuels an increase in high-value direct traffic over time.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
