Page Speed Revenue Correlator

Calculate Impact

How It Works – Step by Step

1. Enter Your Revenue. Add your site’s total annual revenue.
2. Add Annual Sessions. Provide total visits to your site.
3. Enter AOV. Input your average order value.
4. Run Calculation. The app correlates page delays with potential revenue losses.
5. Review Outputs. See projected losses by page type and overall risk curves.

Understanding Your Results

The output includes:

• Annual Cost of Delay: Estimated revenue loss per page type (homepage, category, product, checkout).
• Projected Revenue vs. Load Time: Visualization of how revenue declines with slower load times.
• Prioritized Impact: Breakdown of which funnel stages create the most significant risks.

How to Use Your Analysis

• Fix the Checkout First:  Revenue losses are often highest here, making it the priority.
• Optimize Product Pages: Product detail delays directly impact conversion rates.
• Balance Homepage vs. Category: Optimize these to reduce entry-point bounce rates.
• Justify Engineering Work: Use the dollar figures to align with finance and leadership.
• Track Progress: Return the tool after speed fixes to measure recovered revenue.

When to Use This App

• During site performance audits.
• When justifying page speed investments.
• While planning for redesigns or infrastructure updates.
• To align marketing, dev, and finance teams on shared goals.
• When tracking CRO or UX performance improvements.

E-commerce Benchmarks 2025

Note: Ranges depend on revenue, traffic, and AOV. This app customizes calculations to your business inputs.

Practical Examples

Example 1 – Mid-Sized Retailer

• Input: Revenue = $10M, Sessions = 20M, AOV = $75.
• Output: $14k annual loss in checkout funnel per 100ms delay.
• Interpretation: Checkout optimization should be the top priority for maximum ROI.

Example 2 – Niche E-commerce Brand

• Input: Revenue = $2M, Sessions = 1M, AOV = $50.
• Output: $4k total annual loss across homepage and product pages.
• Interpretation: Improvements in product detail speed drive the most significant recovery.

Example 3 – Enterprise Site

• Input: Revenue = $50M, Sessions = 100M, AOV = $120.
• Output: $70k+ losses across checkout delays per 100ms.
• Interpretation: Business case strongly supports significant investment in infrastructure upgrades.

Growth Tips and Business Impact

• Audit Page Speed Regularly: Measure key templates quarterly.
• Work with Dev Teams: Translate findings into sprint tasks prioritized by dollar value.
• Focus on Checkout: Even minor improvements here deliver outsized ROI.
• Use Benchmarks: Compare your site to industry norms to spot hidden risks.
• Track Recovery: Use before-and-after data to show revenue regained from optimizations.

Business Impact: Teams using this app connect technical performance with revenue, bridging the gap between marketing, engineering, and finance. This alignment accelerates decision-making and ensures that resources are directed toward fixes with measurable business outcomes.