Agency Evaluator

Analyze Agencies

How It Works – Step by Step

1. Enter Agency URLs. Add up to 5 websites you want to evaluate.
2. Add Business Context. Specify your industry, budget, and required services.
3. Run Analysis. The app benchmarks agencies on competencies, alignment, and risks.
4. View Results. See detailed scores, pros/cons, red flags, and the best-fit recommendation.

Understanding Your Results

The output includes:

• Overall Scores. Comparative ratings across agencies.
• Strengths & Weaknesses. Clear highlights for each agency.
• Red Flags. Areas to watch out for before shortlisting.
• Best Fit Recommendation. AI-powered suggestion based on your inputs.

How to Use Your Analysis?

• Shortlist Agencies. Identify top performers for your goals.
• Frame RFPs. Use findings to ask better, targeted questions.
• Validate Alignment. Ensure the agency can deliver within your budget and industry needs.
• Support Decisions. Share structured reports with stakeholders before finalizing.

When to Use This App?

• During vendor selection for digital marketing, SEO, or PPC services.
• When comparing agencies for a pitch or RFP process.
• Before committing long-term budgets to a marketing partner.
• To evaluate current partners against potential new ones.

Agency Evaluation Benchmarks 2025

Practical Examples

Example 1 – Healthcare Business
Input: Agencies A, B, C + Services = SEO & PPC + Budget = ₹1,00,000/month
Output: Agency B recommended due to strong performance marketing case studies, transparent ROI reporting, and alignment with healthcare sensitivity requirements.

Example 2 – SaaS Startup
Input: Agencies X, Y, Z + Services = SEO, Content, Paid Ads + Budget = ₹75,000/month
Output: Agency X recommended for a deep SaaS portfolio, transparent pricing, and automation expertise.

Growth Tips & Business Impact

• Ask Better Questions. Use the suggested questions from the report during calls.
• Balance Performance & Creativity. Ensure the agency can deliver both ROI and brand building.
• Revisit Quarterly. Re-run evaluations if your budget, industry focus, or service needs change.
• Make Confident Choices. Reduce the risk of misaligned partnerships and wasted spend.

Business Impact: By combining structured analysis with AI insights, businesses can select agencies faster, avoid mismatches, and ensure marketing investments are aligned with measurable outcomes.