Tradetron Story

Tradetron is one of India’s most powerful algorithmic trading platforms and marketplaces, catering to brokers, funds, quants, and retail investors. The platform empowers individuals to compete with high-end institutions by offering a multi-asset, multi-currency, and multi-exchange algorithmic strategy marketplace.

With its intuitive, web-based strategy builder, Tradetron enables users to create, test, and deploy custom algorithmic trading strategies with ease. Committed to democratizing algorithmic trading, the platform combines advanced technology with accessibility, enabling traders at all levels to participate in sophisticated financial markets.

Tradetron partnered with upGrowth to manage, optimise, and scale its paid advertising operations – with the explicit aim of increasing signups, improving conversion quality, and driving sustainable growth.

Identified Challenges

While Tradetron’s campaigns were already generating a steady flow of signups, the challenge was to move beyond volume and focus on quality conversions and long-term growth.

The primary objectives were to:

Increase Free Signups: Consistently drive traffic from the right audience segments to achieve higher volumes of complimentary registrations.
Boost Paid Conversions Organically: Attract free users who experience the platform’s value and naturally convert into paying customers through onboarding flows, support services, and nurturing campaigns.
Achieve Sustainable Growth: Build long-term acquisition strategies that strengthen the funnel from awareness to paid subscriptions, beyond short-term spikes from influencer-led campaigns.

In short, the goal was to create a scalable paid ads framework that could not only deliver higher signup numbers but also improve the quality and retention of users – fueling Tradetron’s mission to democratise algorithmic trading worldwide.

Solutions

When Tradetron approached upGrowth, their paid ads ecosystem was active and delivering some results, but it lacked the optimisation required for scale. Campaigns were running across search, display, YouTube, and influencer channels, yet gaps in funnel optimisation and attribution limited growth.

Our first step was to deep-dive into campaign data, analysing:

Sign up performance across different channels and campaigns.
Post-signup user behaviour to understand the journey from free registration to paid subscription.

This analysis revealed both bottlenecks and opportunities for improvement.

Working closely with the Tradetron team, we redefined campaign objectives to align with the business goal of driving free signups that convert organically into paying users. Together, we built a roadmap to scale what was already working while systematically testing and refining underperforming campaigns.

As part of this plan, upGrowth conducted a comprehensive audit of Google Ads and landing pages. We identified technical challenges, resolved them, and suggested actionable improvements to strengthen user experience and conversion potential. Partnering with Tradetron’s team, we implemented these changes to maximise the value of every click.

We also set up robust conversion tracking to ensure that critical events, such as new signups versus existing user logins, were clearly defined and measured accurately. This sharpened attribution enables more efficient allocation of budget toward high-performing activities.

Finally, we designed a multi-layered campaign strategy that included:

Launching search campaigns around brand, competitor, broker, and trading-related keywords.
Experimenting with diverse campaign types (Search, Performance Max, Display, YouTube) to unlock scalable growth opportunities.
Running retargeting campaigns to re-engage audiences and increase paid signups.
Testing international campaigns targeting NRIs in the USA and UAE, with refined geo-targeting for maximum impact.

This structured and collaborative approach laid the foundation for Tradetron’s paid ads success.

Impact

We started with around 250 free signups and zero paid users weekly. After 8 months of structured optimisation, Tradetron grew to 700-1000 free signups and 35-40 paid users every week representing a 180% to 300% increase.

Conclusion

Through a structured audit and optimisation plan, upGrowth helped Tradetron refine its paid ads operations and unlock a stronger acquisition growth.

By scaling high-performing campaigns, realigning underperforming ones, and enhancing conversion accuracy, Tradetron is now positioned to achieve higher-quality signups, improved clarity on ROI, and sustainable growth across both Indian and international markets.

This partnership increased user acquisition and strengthened Tradetron’s mission to democratise algorithmic trading for traders worldwide.

Growth Consultation

Growth Execution

AI Driven Growth

Transparent Growth Measurement (NPS)

How We Helped Tradetron: Scaling Paid Ads for One of India’s Leading Algorithmic Trading Platforms

Tradetron Story

Identified Challenges

upGrowth’s Strategy & Execution

Solutions

Impact

Conclusion

Testimonials

AI Driven Growth

How We Helped Tradetron: Scaling Paid Ads for One of India’s Leading Algorithmic Trading Platforms

Tradetron Story

Identified Challenges

upGrowth’s Strategy & Execution

Solutions

Impact

Conclusion

Testimonials

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