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DownloadNet Profit Margin (%) = (Net Profit ÷ Revenue) × 100.
Net Profit = Revenue − (COGS + Operating Expenses + Interest + Taxes).
This shows the percentage of revenue left after every major expense. Positive, rising net margin signals efficient operations and healthy pricing. Negative or falling margins indicate pressure in costs, price, or debt service.
It reflects true profitability, resilience, and capacity to reinvest in growth.
| Business Type | Typical Net Margin (%) |
| SaaS and Software | 10 to 25 |
| Digital Products | 15 to 35 |
| Professional Services | 10 to 25 |
| E-commerce Retail | 2 to 10 |
| Manufacturing | 5 to 15 |
| Grocery and High Volume Retail | 1 to 5 |
| Luxury and Premium Goods | 8 to 20 |
Example 1: Standard case
Revenue = ₹20,00,000
COGS = ₹12,00,000
Operating Expenses = ₹4,00,000
Interest = ₹50,000
Taxes = ₹1,50,000
Net Profit = 20,00,000 − (12,00,000 + 4,00,000 + 50,000 + 1,50,000) = ₹2,00,000
Net Profit Margin = (2,00,000 ÷ 20,00,000) × 100 = 10%
Interpretation: Ten percent of revenue remains as profit after all costs.
Example 2: Cost pressure scenario
Revenue = ₹9,00,000
COGS = ₹6,00,000
Operating Expenses = ₹2,40,000
Interest = ₹30,000
Taxes = ₹15,000
Net Profit = 9,00,000 − (6,00,000 + 2,40,000 + 30,000 + 15,000) = ₹15,000
Net Profit Margin = (15,000 ÷ 9,00,000) × 100 ≈ 1.67%
Interpretation: Very thin net margin suggests renegotiating COGS, trimming opex, or revisiting pricing.






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Answers to Frequently Asked Questions
Net Profit Margin (%) = (Net Profit ÷ Revenue) × 100, where Net Profit = Revenue − (COGS + Operating Expenses + Interest + Taxes).
Start with revenue, subtract COGS to get gross profit, subtract operating expenses, then interest and taxes to get net profit. Divide net profit by revenue and multiply by 100.
Use totals from your income statement. Plug revenue, COGS, operating expenses, interest, and taxes into the formula, then compute the percentage.
It varies by industry. Compare against your historical trend and peers. Aim for consistent positive margins and improving trajectory.
Gross margin excludes operating expenses, interest, and taxes. Net margin includes all of them, so it reflects true bottom line profitability.
No. The calculation is ratio based. Use the same currency for all inputs.
Monthly for active businesses, and after major pricing, cost, financing, or tax changes.