How We Boosted Delicut’s Monthly Sales from 40K AED to Over 2 Million AED

Approach

Our strategy for Delicut involved a multi-pronged approach, combining paid advertising, organic growth, CRO (conversion rate optimization), growth-driven design, email marketing, and backend technology scaling. Here’s how we achieved this transformation:

1. Paid Advertising Optimization and Experimentation

We leveraged multiple paid marketing platforms to create a consistent acquisition funnel and drive traffic at scale. Our approach included:

• Google Ads: Running targeted search and display campaigns optimized with A/B testing, audience segmentation, and keyword adjustments.
• Meta Ads (Facebook & Instagram): Focusing on eye-catching creatives and demographic targeting to reach Delicut’s core audience of busy professionals and health-conscious individuals.
• Twitter & TikTok Campaigns: Tapping into emerging platforms to engage younger audiences with innovative, snackable content.
• Quora Ads: Answering user queries and building brand awareness in a high-intent environment.
• Affiliate Campaigns: Partnering with food bloggers and influencers to expand our reach organically.

Result: Continuous optimization across platforms led to a dramatic increase in traffic and conversions, ultimately contributing to the sales jump to over 2 million AED.

2. Organic Growth through Programmatic SEO, Content Strategy, and Link Building

To complement our paid strategy, we invested in organic growth through:

• Programmatic SEO: Creating high-impact, scalable pages focused on niche topics, long-tail keywords, and specific user intents.
• Link Building: Building authority through strategic link placements, partnerships, and PR efforts.
• Targeted Content Creation: Developing persona-specific content that addressed different stages of the customer journey, from awareness to conversion.
• PR Outburst: Launching targeted PR campaigns to build brand awareness and authority in the food-tech industry.

Result: Our organic efforts led to a significant increase in non-paid traffic, bringing down the cost per acquisition and enhancing brand credibility.

3. Growth-Driven Website Design Based on User Behavior

A core part of our strategy was a growth design approach that involved constant experimentation with Delicut’s website:

• User Behavior Analysis: We tracked user behavior closely and used insights to update the design for better usability.
• Dynamic Changes: Adjusted layouts, CTA placements, and visual elements based on what resonated best with users.
• Mobile Optimization: Ensured a seamless mobile experience, as a large portion of users accessed the site via mobile.

Result: With continuous design adjustments, we improved the conversion rate by 30%, making it easier for users to subscribe and order.

4. Data-Driven Email Marketing and Segmentation

Email marketing was a key component in converting new leads and nurturing existing customers. We focused on:

• Segmentation by User Journey: Divided our email list based on user activity and journey stage, such as new sign-ups, active subscribers, and at-risk users.
• Behavioral Triggers: Sent personalized emails based on user interactions, like cart abandonment reminders or re-engagement emails.
• Lifecycle Campaigns: Designed campaigns that guided users through the sales funnel, from awareness to retention.

Result: Email campaigns generated a steady stream of conversions, contributing 20% of monthly sales.

5. Offers, Loyalty, and Referral Programs

To encourage customer loyalty and drive retention, we developed:

• Targeted Offers: Time-limited discounts and first-time user offers to reduce friction for new customers.
• Loyalty Program: Rewarded repeat customers with exclusive perks, free meals, and discounts.
• Referral Program: Created a referral program that incentivized users to bring in new customers, enhancing both retention and acquisition.

Result: These programs led to a 35% increase in customer retention and generated consistent organic referrals, further boosting sales.

6. Advanced Analytics and Backend Tech Scaling

To support growth, we scaled Delicut’s backend infrastructure and launched data-driven tools, including:

• Custom Internal Dashboards: Built dashboards for different teams to track KPIs, such as marketing metrics, customer service response times, and kitchen productivity.
• Recipe and Menu Management: Implemented a system for automated menu planning based on customer preferences and feedback.
• Shipping and Plating Systems: Developed systems to streamline logistics, enhancing efficiency and customer satisfaction.

Result: These improvements optimized operational efficiency and empowered teams to make data-driven decisions, facilitating scalable growth.

7. Continuous Process and System Optimization

We implemented ongoing improvements in both marketing and operational processes:

• Conversion Rate Optimization (CRO): Regularly tested landing pages, pricing models, and checkout processes to boost conversion rates.
• Process Improvements: Optimized workflows for customer support, kitchen operations, and data analysis to handle the growing volume of customers efficiently.
• Growth Hacks: Employed unconventional, guerrilla-style marketing tactics that helped us reach niche audiences in cost-effective ways.

Result: Consistent optimizations helped sustain growth momentum and ensured Delicut could scale its customer base without compromising on quality.

8. Unconventional Marketing Tactics (Growth Hacks)

To maintain an edge, we deployed several unique growth hacks that we cannot fully disclose but included:

• Niche Audience Campaigns: Leveraging guerrilla marketing tactics to reach specific demographics.
• Creative Digital Activations: Engaging users through interactive social media challenges, limited-time events, and collaborative content.

Result: These unconventional tactics brought in high-quality traffic, increased brand visibility, and contributed to the overall sales growth.

Results

Through our multi-channel approach, we successfully scaled Delicut’s monthly sales from 40K AED to over 2 million AED. Here’s a breakdown of the impact:

• Monthly Revenue: Grew from 40K AED to 2 million+ AED.
• Customer Retention: Increased by 35% through loyalty and referral programs.
• Conversion Rate: Improved by 30% through consistent CRO and design optimizations.
• Organic Traffic: Boosted significantly, reducing the overall customer acquisition cost.
• Operational Efficiency: Enhanced through backend tech scaling and process optimizations.

Client Quote

“The shift came when we stopped treating ads in isolation — and started planning around customer journeys.”