SaaS is a growing sector – and there are all kinds of companies catering to very specific software needs for other businesses. But, with more startups launching everyday, getting eyeballs on your business needs a good strategy and sound knowledge of your customer.
And the best way to do it is to make sure your content stacks up for your audience is to ensure you use the terms and words your audience is searching for. Or, optimise your site and content for search engines, SEO.
An SEO agency for SaaS that has experience creating strategies for startups is the best way to get started on an SEO plan for your SaaS product. Here are 10 reasons why to hire an experienced SEO agency for SaaS.
1. Visibility
SEO gives you better visibility on the search engines – by publishing content with targeted keywords that your audience will likely be searching for, you have a greater chance at getting found by the right customers and showing up in relevant searches. You may have well-written content that explains your product and service in great detail, stating its features and benefits, but if it is not SEO-friendly, it will not be visible to the folks who need it.
2. Trust building
SEO helps build trust. By using targeted keywords, adding links to other relevant and reliable websites, and creating content that is sharable, you can make your site more credible to readers and build on trust and authenticity.
3. Expand your digital footprint
Everything is digital these days – and if you’re a SaaS company you need to be easily “findable” online, on multiple platforms. The digital footprint begins with search. And since SEO has a direct impact on search results, investing in SEO strategy with an SEO agency for SaaS will help boost your SERPs and broaden your digital footprint.
4. Boost traffic
The stronger your keyword game, the more likely you will be found online by prospective customers, generating more traffic. SEO can help increase your web traffic by ensuring you feature in relevant searches, drawing in more readers/visitors.
5. Cut down on paid ads
Paid ads are a great way to get found – but they are also very expensive and may not guarantee conversions. SEO is a great strategy in the long term, because it brings in genuine, organic visitors – and it will reduce your dependence on paid ads to get the right people to visit your site.
6. Generate awareness about your product
The thing about SaaS is, the product can be broad and easily understood, or niche and technical. You have likely built a great product that’s loaded with features and user-friendly. But if no one knows about it, there’s really not much of a point. SEO is the gateway to generating awareness about your product. You can publicise your business and grab the attention of the right businesses and retail consumers who will benefit from your product with SEO, and once they are on your page, navigate them to learn more about your product.
7. Generate awareness about your brand
Similar to generating awareness about your product, SEO will also bring more people to recognise your brand name and associate the product/service with your brand name. Involving an SEO agency for SaaS in your brand strategy can help you generate the right keywords and content plan for brand awareness.
8. Differentiate yourself from similar players in the market
Your competitors are doing what they can to capture their share of the market. And SEO is one of the best ways to distinguish yourself from other players in the market. You know what makes you product different and better – so you should combine SEO and inbound marketing to attract potential customers organically. If you do not conduct competitor research with an SEO agency for SaaS, your competitors will likely snap up your potential customers.
9. Emerge as a thought leader
Content marketing backed by SEO is one of the best ways to position yourself as an expert and thought leader in your field. When you publish credible content, it builds trust and lets the community know that you know your stuff. An SEO agency for SaaS can help you create the right clusters of keywords for long form blog posts and opinion pieces.
10. Boost your sign up rate (and get more subscribers)
SaaS usually works on a free trial model – you want more people to sign up for your product, give it a try and then commit to a longer plan. Hiring an SEO agency for SaaS and creating content that is easily discovered, relevant and shareable gets the word out there and will boost traffic and eventual sign up rates, which will lead to more subscribers in the long run.
Why it Pays to Work with an SEO Agency for SaaS
As a SaaS founder, you’re an expert on our product – but you may not have the expertise (or even the time) to look into tailored SEO strategy.
An SEO agency can do the behind-the-scenes work to pull out targeted keywords and formulate a strategy that works specifically for you and your customer segment. And in the meantime, you have more energy to focus on your product.
If you are looking for an SEO agency for SaaS, an SEO company for SaaS, or an SEO consulting company for SaaS, reach out to us. At upGrowth, we’ve worked with companies on specific strategies for SEO for startups and helped businesses boost traffic and gain leads and conversions.
If you are a startup or even a large scale company looking out for an SEO agency for SaaS, get in touch with our growth consultants and we can do a hygiene check of your existing SEO and work with you on a strategy to achieve your business goals.
FAQs
How do I do SEO for SaaS?
Much like doing SEO for other businesses, SEO for SaaS follows the same route. Hire an SEO agency for SaaS to run a site audit, find SEO-friendly keywords and search terms, optimise your site structure, links, headlines and tags. Then, you need to start writing content and blog posts that are keyword-rich, and publish it on a regular basis. You should also focus on technical and off-page SEO which generates valuable backlinks that indicate to Google that your site has high-quality content.
What companies help with SEO?
There are companies all over the world that help with SEO. Neil Patel, ReachLocal, OutBox etc are some of the well-known international names. Other names include Big Leap, Delante, Searchbloom etc. In India, companies like upGrowth also provide SEO services and is a well-known SEO consulting company for SaaS.
Watch: 10 Reasons SaaS Products Need an Experienced SEO Agency
A robust SEO strategy builds brand authority by transforming your website into a trusted resource, not just a sales page. It positions your brand as an expert by consistently providing valuable answers to your audience's most pressing questions, establishing credibility long before a purchase decision is made. This is accomplished by:
Developing comprehensive content that covers key industry topics in-depth, showing your expertise.
Earning high-quality backlinks from other reputable websites, which acts as a vote of confidence in your brand.
Optimizing for semantic search, ensuring you appear for a wide range of relevant queries and solidifying your topical authority.
When potential customers see your brand as the definitive source of information, you build trust and differentiate yourself from competitors. Discover how this approach can be tailored to your specific market in the full guide.
Investing in an SEO agency builds foundational trust by creating an authoritative digital presence that goes far beyond your own website. While great product descriptions are important, SEO builds credibility through external validation and consistent visibility where your audience seeks information. A specialized agency will systematically build your digital footprint by securing backlinks from relevant industry sites, creating sharable content that proves your expertise, and ensuring your brand appears in searches that signal reliability. For example, ranking for problem-solving queries shows you understand customer needs, not just your own features. This external validation and helpful presence make your brand appear more authentic and trustworthy. Explore the full article to learn how these trust signals are built.
You should view SEO and paid ads as different tools for different goals, with SEO being the superior long-term investment. Paid advertising delivers immediate traffic but stops the moment you cut the budget, while SEO builds a sustainable asset that generates compounding returns over time. Consider these factors when allocating your budget:
Cost-Effectiveness: SEO's cost per acquisition typically decreases over time as your content assets rank and attract traffic, while paid ad costs can fluctuate and rise.
Audience Trust: Organic search results are often perceived as more credible than sponsored ads, leading to higher-quality traffic and leads.
Sustainable Growth: A well-ranking article continues to boost traffic and generate awareness for months or years, creating a durable marketing channel that is less dependent on continuous ad spend.
Investing in SEO now means building a growth engine for the future. Learn more about balancing these strategies by reading the complete analysis.
A niche project management tool can effectively differentiate itself by focusing its SEO strategy on the specific pain points of an underserved audience. Instead of competing on broad terms like "project management software," a company like TaskFlow could target long-tail keywords such as 'agile workflow for remote creative teams' or 'asynchronous collaboration tools for designers.' By creating in-depth content, case studies, and templates around these specific use cases, they attract a highly qualified audience that larger competitors might overlook. This focused approach allows them to dominate a smaller, more profitable segment of the market, build a loyal user base, and establish themselves as the go-to solution for that particular niche. See more proven differentiation tactics in the full post.
The evidence lies in the strategic focus on user intent and conversion-focused keywords, which separates qualified leads from general traffic. A specialized agency moves beyond vanity metrics to target bottom-of-the-funnel search terms that indicate a user is ready to make a purchase decision, such as 'best accounting SaaS for freelancers' instead of 'what is accounting.' For instance, a fintech SaaS like PayRight could see a major increase in demo requests by ranking for these high-intent queries. The success is measured by tracking conversions from organic search, lead quality, and the overall improvement in the sales pipeline, proving that the right SEO strategy attracts visitors who are actively looking for your solution. You can find more details on tracking these ROI-focused metrics inside.
An experienced SEO agency will begin by building a solid foundation to ensure all future efforts are effective and aligned with your business goals. They will not jump straight into content creation but will instead focus on a systematic setup process. The initial steps typically include:
Technical SEO Audit: A deep analysis of your website to identify and fix any issues that could hinder search engine crawlers, such as slow page speed, broken links, or poor site structure.
Keyword and Competitor Research: Identifying the most valuable keywords your target audience is searching for and analyzing what your competitors are doing successfully to inform your unique strategy.
Content Strategy Blueprint: Developing a detailed plan for creating and publishing high-quality, SEO-friendly content that addresses user needs at every stage of the buyer's journey.
These foundational actions ensure your investment is built on solid ground. Explore the full article for a deeper look into how this strategy unfolds over time.
SEO for SaaS is evolving from a focus on individual keywords to a broader strategy centered on topical authority and user experience. To future-proof your organic growth, you must shift your mindset from simply ranking for terms to becoming the definitive resource for your entire niche. Strategic adjustments for the future include:
Building Content Hubs: Create clusters of interlinked content that cover a topic comprehensively, positioning your site as an authority.
Optimizing for User Signals: Focus on improving user experience metrics like dwell time and click-through rate, as search engines increasingly prioritize content that satisfies user intent.
Embracing Multimedia and Rich Snippets: Incorporate video, structured data, and other formats to capture more real estate on ever-changing search engine results pages.
Adapting to these trends ensures your brand remains visible and relevant. The full article provides more insight into preparing for these shifts.
The most common mistake is focusing on high-volume, generic keywords instead of targeting the high-intent, long-tail phrases that actually drive conversions. This approach leads to attracting the wrong audience, resulting in high traffic with few sign-ups and a wasted marketing budget. A specialized SEO agency for SaaS prevents this by conducting deep customer research to understand the specific problems your product solves. They then build a strategy around keywords that reflect purchase intent, ensuring the traffic you get is from potential customers actively seeking your solution. By aligning content with the user's journey, an agency helps you avoid the pitfall of creating content for everyone and instead attracts the right visitors who are more likely to become paying customers. Our complete guide explains how to identify these critical mistakes.
An experienced agency addresses this by acting as a bridge between your technical experts and SEO best practices, ensuring content is both authentic and optimized. They do not pretend to be experts in your field but instead facilitate a process to extract and refine your team's knowledge for a digital audience. The solution involves a collaborative approach:
Deep Audience Research: They use specialized tools to discover the precise technical language, questions, and search terms your audience uses.
Content Collaboration: They work directly with your subject matter experts to create in-depth guides, tutorials, and whitepapers that are factually correct and valuable.
Strategic Optimization: The agency then structures this expert content to be easily understood by search engines, using proper formatting, schema markup, and internal linking to boost its visibility in SERPs.
This partnership ensures your content resonates with experts while reaching a wider audience. Discover more about this collaborative process in the full article.
A results-oriented agency measures success by tracking business outcomes that directly link SEO efforts to revenue, not just vanity metrics like traffic. They focus on key performance indicators that show how organic visibility is impacting your sales pipeline. To demonstrate clear ROI, they monitor:
Organic Conversion Rate: The percentage of visitors from organic search who sign up for a trial, book a demo, or make a purchase.
Lead Quality from Organic Search: Analyzing whether the leads generated are a good fit for your ideal customer profile and have a high likelihood of closing.
Keyword Rankings for Bottom-of-Funnel Terms: Tracking your position for high-intent keywords that signal a user is ready to buy, which is a leading indicator of future sales.
By focusing on these metrics, an agency can clearly show how their work is contributing to your bottom line. Read on to learn which KPIs matter most for SaaS.
To ensure a smooth and rapid onboarding, your team should prepare a comprehensive briefing package that gives the agency a deep understanding of your business from day one. This proactive knowledge transfer allows them to move from discovery to execution much faster. Key information to prepare includes:
Ideal Customer Profiles (ICPs) and Personas: Detailed descriptions of who you are selling to, including their job titles, pain points, and where they look for information.
A Curated List of Key Competitors: Both direct and indirect competitors, along with what you perceive as their strengths and weaknesses in the market.
Access to Analytics: Provide access to your Google Analytics, Google Search Console, and any other relevant marketing data platforms.
Brand and Product Documentation: Share your brand guidelines, product roadmaps, and unique value propositions.
This preparation helps the agency align its SEO plan with your core business objectives. The full post offers a checklist for this process.
SEO provides a powerful platform for differentiation by allowing you to control the narrative where most customer journeys begin: the search engine. By identifying and owning specific, underserved niches within your market, you can attract highly qualified customers before your competitors even know they exist. This is accomplished by:
Targeting Niche Pain Points: A company like CompliPro, a compliance SaaS, could create content around 'data privacy regulations for healthcare startups,' a topic larger players might ignore.
Highlighting Unique Features: Develop content that showcases how your specific features solve problems better than anyone else, optimized for search.
Building Authority in a Sub-Category: Become the top resource for a particular aspect of your industry, making your brand synonymous with that solution.
This targeted approach builds a defensible moat around your brand. Learn more about these competitive strategies inside.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
