GTM Strategy for Education Platform in India

Brief

NewLedge is an Australia-based education platform that runs a short, practical, and industry-relevant training program in innovation implementation and commercialisation.

They teach STEMM (science, technology, engineering, mathematics, and medicine) graduates how to implement innovation, commercialise products and make effective business decisions.

Identified Challenges

They wanted to scale into new markets and diversify their student base but were not sure how to go about it.

Solutions

Education Platform Launch

Actionable Go-To-Market Strategy

Scaling NewLedge’s STEMM Innovation Training into New Markets

STRATEGIC IMPACT

Project Outcome

1 Month

To Create Full Roadmap

Delivered a complete, execution-ready plan to diversify student base and enter new regions.

Audience Targeting

STEMM

Graduates Focus

Acquisition Channels

Multi-Channel

Paid + Organic + Drip

User Experience

Frictionless

Funnel Optimization

The GTM Framework

NewLedge had a great program but needed to scale beyond a small student base. upGrowth crafted a comprehensive **Go-To-Market Strategy** to drive enrollment in new markets.

Market & Persona Research

Deep-dived into user behavior to identify STEMM graduates as the prime audience. Mapped their needs to create targeted brand awareness campaigns.

Funnel & Retention Strategy

Built an effective sales funnel with marketing automation and drip campaigns. Added a multi-channel remarketing layer to recapture drop-offs.

“upGrowth’s GTM blueprint gave us confidence in a crowded space. In just one month, they created a roadmap needed to grow and expand.”

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The upGrowth GTM team understood the user behavior through research
We understood that we needed to target a specific audience – STEMM graduates.
NewLedge needed to create some brand awareness among the target audience in the new market. We crafted a multichannel acquisition strategy that focused on various aspects of paid growth, organic growth, and drip campaigns with the help of marketing automation.
upGrowth GTM team created an effective sales funnel which increased engagement and built trust with the target audience.
We created frictionless customer journeys worth conversion.
upGrowth GTM team revamped the website, to focus more on user experience and engagement.
We created a multichannel remarketing strategy for users who drop off the funnel.

Client Quote

“upGrowth’s GTM blueprint gave us confidence in a crowded space.”

Conclusion

After a lot of intensive research and planning, we crafted a go-to-market strategy keeping the desired goal in mind and gave NewLedge actionable steps on what they had to do to achieve their goal.
Want us to assist you in your go-to market strategy? We’re happy to help. Tell us your requirements – get in touch with us here.

Testimonials

Lucas Merlo - Founder

In just one month Amol and his team has created a roadmap and go to market strategy for my new business. upGrowth has the ability to cut through the fog and quickly identify the most impactful tasks. upGrowth team can summon and manage skilled human and digital marketing resources needed to grow and expand business.

Growth Consultation

Growth Execution

AI Driven Growth

Transparent Growth Measurement (NPS)

How we Created an Actionable Go-To Market Strategy for an Education Platform

Brief

Identified Challenges

Empathy, Research, Brainstorming & Plan:

Solutions

Actionable Go-To-Market Strategy

The GTM Framework

Client Quote

Conclusion

Testimonials

Lucas Merlo - Founder

AI Driven Growth

How we Created an Actionable Go-To Market Strategy for an Education Platform

Brief

Identified Challenges

Empathy, Research, Brainstorming & Plan:

Solutions

Actionable Go-To-Market Strategy

The GTM Framework

Client Quote

Conclusion

Testimonials

Lucas Merlo - Founder

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