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Amol Ghemud Published: August 14, 2018
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Many of you have seen viral YouTube videos. They come in all lengths — from super prominent tunes like “PSY – GANGNAM STYLE” to a funny video of cat. What do they all have in common? Got an answer? We will unveil the secret in this article.
An important thing to note is that all these blurbs profited from YouTube when their videos turned into a web sensation.
So how do you really make money from YouTube? Honestly there is no particular formula for this and you cannot just follow a path of a successful Youtuber to make money.
Setting up account for Advertising
Setup your Youtube channel account. By linking an Adsense account with your YouTube account, you can insert ads into your YouTube videos. You will earn money based on views and clicks for these ads.
The more people that watch your videos, the more chances you’ll have to earn money on ad revenue. To know more about steps to earn money with YouTube , click here.
Build Community
The key elements for monetizing YouTube channel is building loyal and engaged community and a constant flow of exceptional videos. Most of the Youtube creators believe in growing the audience first and make consistent videos before cashing on their channel.
“Make videos which onlookers would like to watch again and share ” Subscribing means that the user has started following you; if you post a new video he or she will see it. This is a great way to build an audience and get some regularity to your viewership.Be passionate!
Now let’s talk about how to actually make videos to monetize on YouTube.
The first and most critical thing is that you need your videos to be about something you are passionate about – where your strength lies. If you’re not, it will appear in your videos—and also you’ll have less chances to make them over the long haul.
I would suggest to upload regularly at whatever time frequency you have hooked the existing audience with – one time a month or once every week.
If you come out with regular videos, viewers are much more likely to ‘subscribe’ to your channel. Try to bring in variation to surprise the audience.
At the end of the day, the best videos you can make involve something you love. Find a unique skill or space that you occupy and make videos for niche.
This is the best way to get started and try your hand at making money with YouTube!
Set your own Standards!
Make sure your videos are short and high quality. Unless you are doing targeted tutorials, or have some reason to keep your video on the long side (anything over six minutes), it’s recommend keeping it short.
Even if you have to break the video into multiple parts, it makes the content easy to register and understand by the viewer, which increases the likelihood it gets shared.
For example, a funny video that’s 10 minutes long will have lower odds of being shared by a user who might tell his or her friends “Have you seen this?” You’re aiming for something short, with a clear message, clear audio, and decent editing. A little bit of thought in the beginning could pay large dividends down the road.
Get and Give Momentum!
Next, you’ll want to keep the momentum of your video going. You don’t just get in a boat and paddle once and hope to get where you want to go. You have to keep paddling and marketing your video.
This could be as simple as commenting back to comments people have left for your, commenting on other people’s videos, or sharing your video on Facebook or Twitter. Really any way that you can drive people to watch your video is beneficial.
Join Youtube Network!
Also, you can get more views, and drive more traffic to your video, by joining a YouTube Network, which is really just a group of videos. The idea is that by combining a lot of similar videos together, you’ll attract more views and make more money.
However, networks sometime have fees associated with them, or they ask to own your content or any number of other requirements. You can search for the top networks to join your country here .
There is not short cut!
The YouTube myth goes like this:
It looks simple and effortless, so that’s the story everyone imitate and uses to make money from YouTube. However, the reality is that you won’t be able to make steady income with this cannot make a healthy income based on YouTube ad revenue alone. Other OptionsIn order to earn income from YouTube, stop viewing that platform as a monetizable medium. Instead, think of YouTube as the catalyst. The real way to make money from YouTube is to leverage its massive network.
Here’s how:What type of YouTube videos should you make?Which type of videos are most popular? And if you were to begin a YouTube channel, which of these popular video types should you start with?Think outside the boxIdentify ways in which you can leverage YouTube’s network to accomplish revenue streams.Love telling stories? YouTube lets you create your own Web TV shows.
You’re limited only by your imagination… and your budget.You can create a comedy series, a drama series, or your own talk show. Be aware that YouTube limits your show’s length to 15 minutes.
To upload longer videos, you’ll need to increase your limit.If you’re a frustrated TV or screenwriter, get a few friends together, and record your own TV shows. You never know. If you get lots of views, you may develop a new career.In Teaching others you’ll learn yourself! Tutorials are huge on YouTube.
If you know how to do something, you can teach others, and make money from your videos.Beauty videos are popular.Add fun element!Here lies a great deal of appeal to the audience.This kind of videos promises “raw” reactions and a chance to see a lighter side of viewers.
They would want to watch more.These type of videos also include pranks or the world famous cute cat-dog funny videos.The more others know what you know – the better it is!These type of video creators are those who just want to make learning fun and interesting.They’re all usually nerds who are super passionate about either specific topics or just education in general.A channel called as Khan Academy, has expanded beyond YouTube to an organization which provides not only short lectures, but also practice the skills learned in the lectures.
These channels are run by creators who take their one specific topic and will often times either answer questions or create lectures based around things that they’re interested, frequently asked questions, or a combination.They’re often very thorough and will provide information about things you didn’t think you’d really need to know, but are glad now that you do.Make People Laugh!People who make you laugh are sure your favorite people.
They’re funny, loud, and outspoken. There are many comedians on YouTube, but some notable ones are Zakir Khan, Kunal Kamra and Lilly SinghTechnology – Tools – Software resolves BunchThese type of videos usually cover collection of techniques, skills, methods and processes to solve problems or give reviews about tech products.For example : “ windows 10 step by step installation “Include user-generated contentPeople love seeing themselves in videos, so why not make your customers the appear in the video?
You can encourage them to create videos while using your products and services, then post those videos to your channel with little bit of branding. When people see themselves in the videos, they will likely share them with friends and family.
And every time someone shares one of your videos, your brand will gain exposure in the news-feeds of a wide audience of people. Include CTA Don’t forget to include calls to action in your videos. If you want someone to visit your website or follow you on social media, let them know.
You can also include text in your videos that links to your website and encourages viewers to check it out for more information. Talk to your subscribers To gain popularity, respond to each and every person who leaves you a comment. This is a good way to start building new relationships with your subscribers. If someone leaves you a nice message, respond! If they ask for advice, give it. Be genuine and friendly, and you’ll attract more and more people. YouTube Fan Fest Follow Youtube Fanfest to know more about YouTube stars from all over the world.
YouTube FanFest brings YouTube’s biggest stars from around the world together on stage for exciting live shows. YouTube Partner Program Start showing ads on your videos. Once you hit 10k lifetime views on your channel, you videos and entire channel will be reviewed against their policies. If everything goes well then you will be able to join their program and begin serving ads on your content.
This will help to ensure money only flows to creators who are abided by YouTube’s rules and policies. If at all you fail in the review process then keep making original content and try to engage more audience. In other words, you’re only going to make a couple of thousand dollars for every million views.
And, make no mistake about it, getting millions of views is very challenging. The good news is that YouTube ads aren’t the only revenue-generating opportunities for creative individuals willing to work hard and develop actual business plans.
Calculate Your YouTube Income
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How to Use YouTube Income Calculator?
Want to learn how Growth Hacking can boost up your business?
Connecting an AdSense account is the primary mechanism that enables YouTube to place advertisements on your videos, directly converting views and clicks into revenue. This initial step is foundational because it establishes the financial infrastructure for your channel, allowing you to earn from your content as your audience grows, rather than attempting to retrofit monetization later. Successful monetization, as seen with viral hits like PSY - GANGNAM STYLE, often starts with this simple but crucial integration. A well-configured monetization setup ensures that from your first viral hit to your millionth subscriber, every view contributes to your channel’s sustainability. To begin earning, you must:
Create and configure your YouTube channel.
Apply for and link a valid Google AdSense account.
Enable monetization for individual videos that comply with ad-friendly guidelines.
Understanding this process is the first step toward transforming your creative passion into a viable enterprise. Explore the full article to learn the specific steps for linking your accounts.
An engaged community is defined by viewers who actively and repeatedly interact with your content through comments, shares, and subscriptions, creating a loyal following. This loyalty is far more valuable than a one-time viral spike because it provides a consistent and predictable viewership, which is the bedrock of sustainable ad revenue and future monetization opportunities. Building a community is about cultivating relationships, not just collecting numbers. A dedicated audience is more likely to support you over the long haul. Strong communities are built on:
Passion: Creating content you genuinely love resonates authentically with viewers.
Consistency: Uploading on a regular schedule keeps your audience coming back.
Interaction: Responding to comments and acknowledging viewers makes them feel valued.
This foundation of loyalty is what separates fleeting trends from lasting creator careers. Discover more strategies for turning viewers into a dedicated community within the complete guide.
The primary difference lies in the audience size versus its dedication; broad topics offer a massive potential audience but face intense competition, while niche topics attract a smaller, more passionate following that is easier to convert into a loyal community. Choosing a niche allows you to become a go-to expert in a less crowded space, fostering faster community growth. When deciding on your strategy, weigh these factors:
Competition: A broad topic requires exceptional content to stand out, whereas a niche has a lower barrier to entry.
Audience Connection: Niche audiences often share a deep passion, making it easier to build a strong connection.
Monetization Potential: A highly engaged niche audience can be more valuable to specific advertisers than a disengaged, broad one.
The most sustainable path often involves finding a unique skill or space you can own. The full article provides more insight into identifying a profitable niche that aligns with your passions.
These successful videos, despite their differences, all excel at being easily digestible and highly shareable, which is key for monetization. They typically feature a clear message, strong emotional hook, and high-quality production within a concise format. The article highlights that videos over six minutes long often have lower odds of being shared, reinforcing the power of brevity. The secret is not the topic, but the execution: short, memorable, and technically sound content gets shared. Key shared attributes include:
Concise Length: They deliver their message quickly without unnecessary filler.
Clear Audio and Visuals: Professional-level editing and sound make the content enjoyable to watch.
A Clear Hook: They capture viewer attention within the first few seconds.
Mastering these fundamentals is essential for creating content that people feel compelled to share. Read the full post for more details on optimizing your video production for maximum impact.
A consistent upload schedule directly fuels subscriber growth by setting viewer expectations and building a habit around your content. When viewers know when to expect a new video, they are more likely to subscribe and return, transforming them from casual onlookers into a loyal part of your community. Consistency signals reliability and commitment, which are key drivers of audience trust and retention. This disciplined approach builds momentum that is difficult to achieve with sporadic uploads. The benefits include:
Subscriber Reinforcement: Regular notifications keep your channel top-of-mind.
Algorithmic Favor: YouTube's algorithm tends to promote channels with a consistent output.
Community Building: A predictable schedule creates a reliable touchpoint for your viewers.
This strategy is one of the most effective ways to ensure steady, long-term channel growth. Learn how to develop the right content schedule for your channel by reading the complete article.
A new creator can follow a structured path to turn their passion into a monetized channel by focusing on foundational setup and consistent effort. This process involves establishing the technical requirements for monetization while simultaneously building an audience that will generate views. The key is to integrate monetization planning from day one, rather than treating it as an afterthought. A clear plan of action includes these steps:
Establish Your Niche: Identify the specific area of your hobby you are most passionate about.
Set Up for Monetization: Create your YouTube channel and immediately link a Google AdSense account.
Produce Quality Content: Film and edit high-quality, engaging videos that are concise and clear.
Publish and Promote: Upload on a regular schedule and share your videos on social media like Facebook or Twitter.
Engage to Grow: Actively respond to comments to start building a loyal community from your very first viewers.
Following this roadmap provides a solid foundation for achieving sustainable income. Dive deeper into each of these steps in our full guide for aspiring creators.
The trend toward shorter content demands that creators deliver value more efficiently, as shareability is now directly linked to brevity. This shift impacts monetization because ad revenue is tied to views, and shorter, more shareable videos often generate higher view counts. The article specifically notes that content over six minutes may see reduced sharing, signaling a need for strategic adjustments. Creators must now master the art of high-impact storytelling in a compressed timeframe to stay relevant and profitable. Adjustments should include:
Prioritize a Strong Hook: Capture attention within the first few seconds.
Break Down Long Topics: Split complex subjects into a series of shorter, focused videos.
Focus on a Clear Message: Ensure every second of the video serves a distinct purpose.
Adapting your content style to match modern viewing habits is crucial for future success. The full article explores how to balance content depth with the demand for shorter videos.
The most common mistake is passive promotion, or the “publish and pray” approach, where a creator uploads a video and does nothing to help it gain momentum. Building traction requires continuous, active effort long after the video goes live. Think of it like paddling a boat; one push is not enough to reach your destination. Effective engagement tactics to build and maintain momentum include:
Community Interaction: Actively reply to comments left on your video to foster a sense of community.
Cross-Platform Promotion: Share your video on other social media platforms like Facebook and Twitter to drive external traffic.
Niche Engagement: Comment thoughtfully on other videos within your niche to increase your channel's visibility among a relevant audience.
These proactive steps are essential for driving the initial views that help your content get noticed. Discover more advanced promotional strategies in the complete guide.
A YouTube Network, or Multi-Channel Network (MCN), is an organization that affiliates with multiple YouTube channels to offer assistance in areas like promotion, programming, and monetization. Their primary function is to bundle channels together to attract more views collectively and negotiate better advertising rates. Joining a network is a strategic trade-off, offering accelerated growth and resources in exchange for a revenue share or other commitments. A creator might consider joining to gain access to:
Increased Discoverability: Cross-promotion within the network can expose your channel to a larger audience.
Monetization Support: Some networks provide better ad deals or sponsorship opportunities.
Production Resources: Access to tools, music libraries, and technical support.
However, it's critical to carefully review any contract, as some networks require fees or partial content ownership. Learn more about the pros and cons of joining a YouTube Network in the full article.
Chasing viral trends often leads to burnout because it is an inauthentic and unsustainable strategy that requires constantly shifting focus without building a loyal base. Viewers can sense a lack of genuine interest, which prevents the deep connection needed for long-term community building. Authenticity fueled by passion is the only sustainable engine for the creativity and consistency required for YouTube success. Focusing on a genuine interest provides a better path because:
It Prevents Burnout: Passion provides the intrinsic motivation to create content regularly, even when growth is slow.
It Builds Authority: Deep knowledge and enthusiasm for a subject establish you as a credible source.
It Attracts a Loyal Community: Viewers who share your passion are more likely to become dedicated subscribers.
Even a viral hit like PSY - GANGNAM STYLE was born from a unique artistic vision, not from following a formula. Find out how to identify your core passion in the full article.
For creators with an established base, consistent engagement habits are key to transforming that audience into a powerful engine for organic growth. These routines make your community feel seen and valued, encouraging them to become advocates for your channel. Your goal is to make your channel a conversational space, not just a broadcast platform. Effective habits include:
Daily: Make a point to read and respond to as many new comments as possible. This simple act fosters a strong connection and shows you are listening.
Weekly: Publish a new video on your set schedule to maintain momentum and give your audience fresh content to discuss and share.
Weekly: Engage with other channels in your niche by leaving thoughtful comments, which increases your visibility among relevant viewers.
These small, consistent actions compound over time to build an exceptionally loyal and active community. Explore the full post to uncover more advanced techniques for community management.
A creator must prioritize quality over quantity, as poor production values can cause viewers to leave a video within seconds, negating any benefit from frequent uploads. Clear audio and decent editing are non-negotiable elements that have a far greater impact on viewer retention than a rigid, high-frequency schedule. Viewers will forgive a delayed upload, but they will not tolerate a video that is difficult to watch or hear. The article recommends aiming for:
Clear Audio: Muffled or distorted sound is a primary reason viewers click away.
Decent Editing: A well-paced video with clean cuts holds attention more effectively.
A Clear Message: Quality also extends to the content itself, ensuring it is focused and valuable.
Once you establish a baseline of quality, you can then determine a sustainable upload frequency. Discover more practical video production tips in the complete guide.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
