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Amol Ghemud Published: August 14, 2018
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In today globalized and competitive world, startups come and go out business. It is hard to deny that, majority of the new startups will fail if, they are not able to remain competitive in the market.
The reasons are complex and numerous, but one of the most prevalent causes is a lack of brand growth and exposure. People simply don’t know about the startup or their product. Leveraging the power of social media can provide your startup with the exposure it needs to grow and thrive.
Social media is omnipresent. A potent force that has simultaneously spawned teen millionaire vloggers and inspired political action. It has the ability to connect, to compel, to convert. Social media has had a real and irreversible impact on our lives, both personal and professional.
In a marketing context, the priority given to social media continues to grow, as marketers and managers seek to reap the benefits of its unique potential for virality for their own businesses. Success stories of startup companies such as Distractify and Airbnb prove that a great social media strategy is the cornerstone of a strong company launch.ทดลองเล่นสล็อต
An effective social media presence can help brand new companies create meaningful, lasting relationships with their clients. Using social media for customer service, recruitment and feedback can put your company ahead of the game.สล็อต pgหมูบิน168
Social Media Strategies for Implementation
So an inherent question everyone asks is how to create a social media strategy? Or, why do startups need social media strategy? What is a social media strategy plan? etc.
Dwelling on the issue of why startups need social media strategy, few reasons are jotted below. The strategies mentioned below list the important parameters the startups must consider while forming the social media strategy plan.ทดลองเล่นสล็อต pg
1. Easy to implement; difficult to sustain
It might require time, effort, and consistency, but the easiest way to start is simply to start. And the best part is, all you need is to create accounts, and start generating content. The key phrase being here “consistency.” Social media is fickle, attention-grabbing and always hungry.
Don’t be discouraged by slow numbers to start, the slow numbers of social media ROI — just keep putting solid content out there!สล็อตทดลองเล่นฟรี
2. Focus on content; subscribers will follow
Respectively, if your content is good, you’ll gain more attention and followers. If it’s not, you’ll stagnate. Even if your content is the best in the world, if you’re not producing it routinely then it won’t matter because social media is about what’s relevant. Social media ROI depends on the frequency of the content, the features of the content and the engagement with the customers which get generated from this content.
It’s about the now, the latest happenings and the new. Once the startup develops a social media strategy plan, they can either outsource it to an agency or decide to execute it in-house. Usually, social media marketing strategy for startups require a professional, expert digital marketing agency as they can look into the analytics based on the content and modify and tweak the content over the course.
3. Target the right people
This is where you may need help. Naturally, using hashtags to develop a sub-following is always a best practice. But it doesn’t account for the back end of social media, where the platforms turn into pay-to-play to access the segments of the population using it (which is everyone in the world) to ideally place and promote your product/service. You probably have no idea how to do this.
Social media marketing ROI depends on the exchanges between the various social media platforms and the interwoven connections between these exchanges. It always pays to have professional social media advertisers navigate the ever increasing complexities of this web and all its interacting components.
4. Share your story
Brands that tell stories have the greatest success with advertising. Because the consumer is no longer purchasing the product/service itself — they get to experience being a part of the brand and what it means to do so.
If you’re just selling your product based on specs and parts, unless it’s a necessary utility that everyone needs chances are you’ll have a difficult time selling it. For startups, that means honing in on your story and really selling the sensationalism of where you’ve been and what you’re trying to accomplish, and how it’ll change the world.
5. Connect with influencers
Influencers serve as launch pads to increase your following, draw attention, and expand the reach of your brand. Oftentimes they can be expensive, but some are more flexible than others.
Don’t overlook the power of influencers when it comes to advertising. Reach out and find like-minded individuals that are worth your while and represent your brand effectively — because hiring an influencer contrary to your brand image could potentially backfire. Do you want to create Better Social Media Strategy for Better ROI?
How to Measure Social Media ROI
Return on Investment (ROI) has rapidly become a buzzword among marketers: a phrase that is often used, but rarely defined.
Not every company will see the same social media ROI. In fact, not even every campaign will yield the same ROI for a specific company. This makes it harder to answer the question: “What is the social media ROI?”ทดลองเล่นสล็อต pgหนังออนไลน์ 24
Measuring Return on Investment doesn’t have to be about putting an absolute figure on the value of a social media strategy plan; it’s more about gauging whether or not your social media plan has achieved the goal that it set out to achieve, to an extent that justifies the resources you invested into it.
Thus, the best way to respond to this question is by splitting the answer into three types of campaigns. This makes it easier for every company to find the goals that fit their campaign and thus, the ROI that they should expect from them.
Brand awareness
A social media strategy that aims for brand awareness is attempting to increase a company’s exposure to a particular audience.ufabet911
The KPIs for a brand awareness campaign are usually an increase in:สล็อต
reach
followers
traffic
The idea is to use the social media strategy to reach a wider audience that might be interested in the brand’s particular product or service. As social media users become more demanding year on year, it’s important to create such plans to try to grab their attention, until they are ready to start the process of becoming customers.
The ROI in this case has to do with the time and the budget spent on brand awareness, and the change in KPIs that resulted. Campaigns that aim for brand awareness may require a large budget invested in reaching a wider audience, so it is crucial to be able to show results that justify this.
Did the campaign actually increase the number of followers and interest towards your brand?
Did traffic towards your site increase during the time of the campaign?
Increased engagement
A social media strategy plan that aims for increased engagement for a brand is trying to spark discussions about that brand in the most genuine way.
The aim of increasing engagement in a brand’s social network has to do with a wider attempt to boost social media interaction among the target audience. Engagement serves as a good indicator of a user’s sentiment and interest in a brand, and it can be monitored through:ทดลองเล่นสล็อต
Number of likes
Comments
Number of shares
Type of reactions (on Facebook)
Brand mentions
The social media ROI for the campaigns of increased engagement has to do with the proof that the time spent towards engaging with the audience had an actual value.
How has the engagement increased during the time of the campaign?
Was there a genuine interest from social users towards the brand?
What are the chances that these people will continue interacting with your brand in the future?
Lead generation
A lead generation strategy is one that uses a tangible hook to direct social users towards a specific landing page. Whether it’s a free gift, a report, or an ebook, brands use lead generation campaigns to increase:
traffic to the site
number of email subscribers
downloads for a specific piece of content
number of form completions
Lead generation campaigns can be used to grab the audience’s attention and make it easier to have a further discussion with them. The other advantage of running lead generation campaigns is of course gaining the “lead” – the customer’s contact information – that gives you a means of marketing to them more over the long term. It’s important to aim for relevance and value when generating leads, as these two elements combined increase the chances for a social user to turn into a customer further down the funnel.
The social media marketing ROI for this type of campaign is to justify the budget spent on the hook and the actual campaign, towards the set goals. It’s good to start the campaign with specific numbers in mind, as the ideal metrics that a campaign can reach. This estimate helps a brand have a clear goal without losing the focus on metrics that are not the primary goal.
Conclusion
During the early years of social media marketing, establishing ROI was more challenging, and this led to the misconception that social networks are not as effective as other forms of marketing. However, times have changed and we’re lucky enough to discover every day all the creative ways that social media marketing can be part of a wider digital strategy. As social media usage increases, it’s more exciting than ever to come up with the best campaigns that will help you get closer to your goals. All you need is the measurement that will justify your efforts.
Watch 5 Game-Changing Social Media ROI Strategies for Startup Founders
For Curious Minds
A formalized plan transforms random activity into a targeted engine for growth. It ensures every post, interaction, and campaign is aligned with specific business objectives, directly combating the obscurity that causes many startups to fail. A robust social media strategy is a startup’s roadmap for building a recognizable brand and securing a competitive market position by systematically creating and distributing value. This strategic approach is built on several core pillars:
Consistent Brand Messaging: It defines your brand’s voice, values, and story, ensuring every piece of content reinforces who you are.
Audience-Centric Content: The plan identifies your target demographic, allowing you to create content that resonates deeply and solves their problems.
Goal-Oriented Analytics: It establishes key performance indicators beyond vanity metrics, focusing on engagement and conversions to measure true social media ROI.
This structured method moves you from simply participating on social media to commanding a presence. Discover how to build this foundational plan in our complete guide.
A social media strategy serves as the cornerstone of a modern startup launch because it builds the initial community and momentum essential for survival. It is the primary vehicle for telling your brand's story, fostering direct connections with early adopters, and creating the potential for viral growth that traditional marketing cannot easily replicate. For companies like Airbnb, this was not an afterthought but the central pillar of their launch. An effective launch strategy integrates social media to achieve several critical outcomes:
Generate Early Buzz: It creates anticipation and conversation around your product before and during its release.
Build Trust and Credibility: By engaging in authentic conversations and sharing your journey, you build meaningful relationships that convert followers into advocates.
Gather Immediate Feedback: Social platforms provide a real-time focus group, allowing you to iterate on your product and messaging based on direct customer input.
Without this strategic foundation, a launch risks being silent and unnoticed. Understanding these dynamics is the first step toward engineering a successful market entry.
The choice between an in-house or outsourced social media strategy hinges on a trade-off between cost, control, and expertise. An in-house approach offers greater brand control and can be cheaper initially, while an agency provides specialized skills and industry insights that are difficult to develop quickly. Your decision should be based on an honest assessment of your team's current capabilities and long-term growth ambitions. Weigh the following factors carefully before committing:
In-House Management: This path ensures the team lives and breathes the company culture, leading to more authentic storytelling. However, it requires a significant time commitment and a steep learning curve in analytics and paid advertising.
Outsourcing to an Agency: Agencies bring immediate expertise in targeting and analytics, helping you navigate the complex "pay-to-play" landscape. The downside is the direct cost and the potential for a disconnect with your core brand voice if not managed properly.
Many startups find a hybrid model effective, but the right choice depends on your specific stage and resources. Exploring these options further will clarify your path to social media success.
Companies like Distractify and Airbnb built their empires by mastering the art of community and shareability on social media. They did not just broadcast advertisements; they created content and experiences that users genuinely wanted to share, effectively turning their audience into a distributed marketing team. Their success demonstrates that virality is not accidental but the result of a deliberate strategy. Their approaches were rooted in a few key principles:
Focus on User-Generated Content:Airbnb thrived by encouraging hosts and guests to share their unique travel stories and photos, providing authentic social proof.
Create Highly Sharable, Relevant Content:Distractify became a powerhouse by understanding what makes content go viral, focusing on emotional and relatable topics.
Build a Community, Not a Following: Both companies used social platforms to foster a sense of belonging and listen to their users, using feedback to improve their services and build loyalty.
These examples prove that a great product paired with a smart social strategy is a powerful combination for explosive growth. The full article details how you can apply these same tactics.
Integrating social media into operations creates a direct, real-time channel for vital business functions, moving it beyond a simple marketing tool. This multi-pronged approach enhances efficiency and builds a stronger brand reputation by showing that you are accessible and responsive. Companies that do this well gain a competitive edge by fostering deeper trust and loyalty with both customers and potential employees. You can put your company ahead by using social media for:
Proactive Customer Service: Monitor brand mentions to address complaints and answer questions publicly, demonstrating transparency and a commitment to customer satisfaction.
Targeted Recruitment: Showcase your company culture on platforms like LinkedIn to attract top talent who align with your values, reducing hiring costs and improving retention.
Product Development Feedback: Use polls and open-ended questions to gather insights directly from your user base, informing future product updates and innovations.
This holistic use of social media builds a more resilient and connected business. Learn more about these advanced strategies in the full post.
A successful startup content strategy begins with a commitment to routine, high-value output, even when initial results are slow. The key is to create a sustainable workflow that prevents burnout while consistently delivering content that your target audience finds useful or entertaining. This focus on long-term value over short-term metrics is what ultimately drives a positive social media ROI. Follow this five-step plan for implementation:
1. Define Your Content Pillars: Identify three to five core topics that align with your brand and audience's interests.
2. Create a Content Calendar: Schedule posts at least two weeks in advance to ensure a steady flow of content across platforms.
3. Batch-Create Your Content: Dedicate specific blocks of time to produce multiple pieces of content at once to maintain consistency.
4. Engage and Listen: Actively respond to comments and messages to build a community, not just an audience.
5. Analyze and Adapt: Regularly review your analytics to see what resonates and refine your strategy accordingly.
Mastering this cycle is crucial for turning your social media presence into a powerful growth asset.
Effective audience targeting requires a dual approach that marries broad organic reach with precise paid advertising. Organic methods like using relevant hashtags build a foundational community, while paid campaigns allow you to pinpoint specific demographics, interests, and behaviors with surgical accuracy. This combination ensures you are not just shouting into the void but are actively placing your message in front of potential customers. To successfully target your audience, you must:
Develop Detailed User Personas: Understand the age, location, interests, and pain points of your ideal customer before spending a dollar.
Use Hashtags Strategically: Combine popular, niche, and branded hashtags to maximize visibility within relevant conversations.
Leverage Platform Ad Tools: Use the powerful backend advertising systems to create custom and lookalike audiences based on website visitors or existing customer data.
Navigating these complexities can be challenging, which is why many startups seek professional help to maximize their return. Our guide offers more detail on mastering these powerful tools.
Startups that adopt a static social media strategy face a future of diminishing returns and eventual irrelevance. The "fickle" nature of these platforms means that what works today will almost certainly be less effective tomorrow, and failure to adapt leads to declining engagement, reach, and ultimately, a negative social media ROI. Long-term success is a game of constant evolution, not just execution. The primary implications of strategic stagnation include:
Audience Fatigue: Followers will tune out repetitive or outdated content formats, leading to high unfollow rates.
Algorithmic Penalties: Platforms prioritize fresh, engaging content, and a stale strategy will see its visibility suppressed by algorithms.
Missed Opportunities: New features and trends offer powerful ways to connect with audiences, and ignoring them means ceding ground to more agile competitors.
To thrive, you must treat your social media plan as a living document. The full article explores how to build an adaptive framework for sustained growth.
Overcoming the initial phase of slow growth requires a strategic shift in mindset from chasing vanity metrics to building a foundation of value. Startups that succeed are those that understand that meaningful engagement and trust are cultivated over time, not manufactured overnight. By consistently publishing high-quality, relevant content, you build a loyal following that will deliver a far greater long-term social media ROI than a temporary spike in followers. To stay the course, focus on the following principles:
Prioritize Engagement Over Reach: Concentrate on fostering deep conversations with your small but growing audience.
Treat Content as an Asset: Every piece of content is a building block for your brand’s authority and should be crafted with care.
Measure What Matters: Track metrics like comments, shares, and website clicks, which are stronger indicators of genuine interest than follower counts.
This patient, value-driven approach is the key to sustainable growth. Explore our complete analysis to learn how to implement this strategy effectively.
Sharing your brand's story is the most effective solution to generic content because it infuses your marketing with authenticity and humanity. People do not connect with products; they connect with stories, missions, and the people behind a brand. This narrative-driven approach transforms your social media presence from a simple sales channel into a platform for building genuine, lasting relationships with customers. A compelling brand story accomplishes several key goals:
It Differentiates Your Brand: In a crowded market, your unique journey and values are a powerful competitive advantage.
It Builds Emotional Connection: Stories evoke emotion, which is the bedrock of brand loyalty and customer advocacy.
It Creates Memorable Content: A narrative thread makes your content more cohesive and memorable than a series of disconnected posts.
By telling your story, you give people a reason to care about your success. The complete article offers a framework for discovering and sharing your brand's unique narrative.
For startups, social media ROI is a complex metric because its true value lies in building long-term assets like brand equity and customer loyalty, not just immediate sales. Relying solely on follower counts is misleading, as a large but unengaged audience provides little business value. Sustainable growth is achieved by focusing on deeper metrics that reflect genuine interest and relationship strength. Prioritize these factors to measure what truly matters:
Engagement Rate: Track likes, comments, shares, and saves as a percentage of your followers to gauge content resonance.
Website Click-Throughs: Measure how effectively your social media presence drives traffic to your primary business platform.
Quality of Customer Exchanges: Monitor the sentiment and depth of conversations to understand how well you are building a community.
Focusing on these qualitative and quantitative indicators provides a much clearer picture of your strategy's success. Dig deeper into tracking meaningful ROI in the full guide.
The most effective solution to inconsistent content creation is developing a structured content generation system, such as using content pillars and batch creation. Producing content routinely is critical because social media platforms are built on relevance and recency; their algorithms reward accounts that post frequently and consistently with greater visibility. An inconsistent presence signals to both the platform and your audience that you are not a reliable source. Maintaining relevance through consistency is vital for several reasons:
Algorithmic Favor: Regular posting keeps your account active in the eyes of the algorithm, boosting your organic reach.
Audience Expectation: A predictable schedule trains your audience to look for your content, building anticipation and loyalty.
Top-of-Mind Awareness: Consistent visibility ensures your brand is the one customers think of when they need a solution you provide.
Without this rhythm, even the best content can get lost in the noise. The full article provides templates and workflows to solve this challenge.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
Growth Strategy and Planning
