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Amol Ghemud Published: August 14, 2018
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What is the first thought that touches your mind when you think of content marketing and it can become an element of your success? If you look around you in the world, you will realize that it is ‘quality’ that wins over everything.
Quantity is important in today’s buzz-word; but quantity without quality doesn’t make sense, really.
It happens so with content marketing as well, it is a complete process, actually. It begins with a directed search followed by content creation, publishing, distribution & tracking its success.
This article provides you with the tools for your whole journey of content marketing.
A free tool by Google Adwords, Keyword Planner is to ease your keyword search. Search for keywords, get historical data, know how a keyword might perform, and so much more.ทดลองเล่นสล็อต pg
Hubspot’s amazing creation, this one is an absolute win. Once you are ready with the keywords, put them on this site and they create topics for you. You are sorted by a week’s topic and can always keep coming back.
Blog Post Headline Analyzer is CoSchedule’s magnificent tool to analyze if you’re the headline you chose is effective or not. It will give you everything from its effectiveness to how common the headline is. CREATIONผลบอลสด7m888 ราคา
Once you have your keywords and headlines ready, the time is to create the content. Your content need not be textual or graphic; it can be a combination, too. There are some tools that help you create the variety of content.
Up work is one of the world’s most promising sites to look for freelancers. It makes your search for writers, easy. There are many others who help you find good writers.สล็อตเว็บตรง
After you have your articles ready, it is a challenging task to check whether the grammar, sentence construction or errors are dealt with or not. Hemingway app solves your problem, well. Just paste your content there and they tell you everything that’s wrong or needs changing. VISUAL CONTENT
No content is complete nor is it effective without a visual supporting content to it. Both go together and prove to be effective.
Professional looking videos can be created with Powtoon. They have ready-made templates for support. Your visual content is created beautifully, here.สล็อต pg
Create beautiful designs and documents using Canva. Thousands of beautiful layouts help you create amazing design and presentation, social media graphics and a lot more. Millions of images, photo filters, icons & fonts are available for you.
Infographics, charts, and graphs have become a part of the content that you share. They enhance the effectiveness as people find it easy to connect with them. Infogram provides you with the tool to create them with quality. STORAGEสล็อตเว็บตรง
You may not create all the content at one time or may not want to publish everything that you have created. Hence, obviously, you require a storage system on a cloud that gives you easy uploading and easy access to your data with basic security features. These apps are great to store your content.ยักษ์888
Google free Drive is a great place to store everything in content. You have a free space where you can upload, access and use the content. Well, it is safe, too.ทดลองสล็อต PG
You search for so many things and then you are short of time to look into everything, just now. Pocket comes to the rescue. You can store anything you view on the web, in Pocket and access it anytime, later. Also, it is pocket-friendly.
How to make your content stand out? Use ThinkLink. It is customizable, easy to use, integrated to social media and much more. You can create visual content that is interactive. This means as you hover over the content, it has links to take you to places. This is a great connectivity tool to link your content everywhere.ทดลองเล่นสล็อต
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DISTRIBUTION & TRACKING
Once good quality content is created, good distribution and tracking are necessary so it reaches people and you also understand if your methods are being effective. These tools solve the issues for you.ufabet911
Sharing your content on various sites helps you get more readability and traffic. It is always good to know where to distribute your content and how effective it was.
Check out social media marketing article from upgrowth to help you distribute & track your content effectively.
Content Marketing is a great way to get people interested in you and gradually become fond of what you do. It is a way of reaching the consumers’ hearts by way of providing food for their thoughts.
For Curious Minds
The content defines content marketing as an end-to-end process that extends far beyond simple creation. This perspective is critical because it ensures each piece of content is strategically planned, well-executed, and effectively distributed, linking effort directly to results instead of producing directionless articles. Viewing content as a multi-stage journey transforms it from a creative task into a predictable growth engine for your business.
The essential stages outlined are:
Directed Search: Foundational research using tools like Keyword Planner to align with user intent.
Content Creation: The development of articles, graphics, and videos.
Publishing: Selecting a platform like WordPress to host and present the content.
Distribution: Actively sharing the content across relevant channels.
Tracking Success: Measuring performance to refine future strategy.
Mastering this entire workflow is the key to producing high-quality content consistently. Discover all the recommended tools for each phase by reading the full breakdown.
A 'directed search' is about grounding your content in real audience needs and search behavior, not assumptions. Using Google's Keyword Planner perfectly exemplifies this, as it provides data on search volume and competition, allowing you to target topics people are actively seeking. This research phase is the most critical element for ensuring quality because it guarantees your content has a built-in audience and solves a genuine problem.
This initial step directly influences success by:
Validating topic ideas with data before you invest resources in creation.
Aligning your content with the exact language your audience uses.
Revealing opportunities to rank for less competitive but high-intent keywords.
Informing the structure and angle of your content to match user expectations.
Starting with data-driven research ensures your efforts are never wasted. Learn how to integrate this and other research tools into your strategy in the full article.
The primary difference between WordPress and Blogger lies in control and scalability versus simplicity. WordPress is a self-hosted, open-source platform offering limitless customization and ownership, while Blogger is a simpler, hosted solution ideal for beginners who prioritize ease of use over advanced functionality.
Consider these factors when making your choice:
Customization:WordPress provides endless themes and plugins for unique designs and features. Blogger offers limited design templates.
Ownership: With WordPress, you own your site and data. On Blogger, your content resides on Google's platform.
Technical Skill:Blogger is extremely user-friendly with no technical setup. WordPress has a steeper learning curve involving hosting and maintenance.
Scalability:WordPress is built to grow with your business, supporting e-commerce and complex sites. Blogger is best for personal blogs or simple content hubs.
Your long-term goals should guide your decision. See how these platforms fit into the broader content creation process in the complete guide.
Platforms like Canva and Infogram solve the design challenge by democratizing access to professional-grade visual creation tools. They replace the need for specialized skills with intuitive, template-driven interfaces, enabling any team member to produce high-quality visual assets that capture attention and clarify complex information. This enhances content effectiveness by making it more engaging, shareable, and easier to digest for modern audiences.
These tools offer a proven path to better visuals through features such as:
Thousands of pre-made templates for social media, presentations, and reports.
Drag-and-drop functionality that simplifies the design process.
Extensive libraries of stock photos, icons, and fonts.
Specific tools in Infogram for creating compelling charts and infographics from data.
By using these resources, your brand can maintain a polished look across all channels. Explore how to integrate them into your workflow in the full post.
Using a platform like Upwork demonstrates a modern, agile approach to content creation by enabling businesses to access a global talent pool on demand. This model shifts away from the limitations of a fixed in-house team, offering a scalable solution to increase content output or acquire niche expertise quickly. This is how agile companies maintain high quality while accelerating their publishing cadence.
Specific benefits of this approach for sourcing specialized talent include:
Access to Expertise: You can find writers with deep knowledge in specific industries, from fintech to healthcare.
Flexibility: Scale your writing team up or down based on project needs without the overhead of full-time employees.
Cost-Effectiveness: Pay for specific deliverables, making your content budget more efficient.
Speed: Quickly find and onboard writers to meet tight deadlines.
This strategy is key for businesses looking to expand their content program efficiently. Learn more about assembling a flexible content team in the full article.
CoSchedule's Headline Analyzer transforms headline writing from a creative guessing game into a data-informed optimization process. It provides a numerical score and specific feedback on word balance, length, and sentiment, offering tangible evidence of a headline's likely performance. This allows you to systematically improve your headlines to maximize click-through rates before you even publish your content.
This tool moves your strategy from subjective to objective by analyzing key elements:
Word Balance: It evaluates the mix of common, uncommon, emotional, and power words.
Structure and Length: It assesses character and word count for optimal readability on search and social platforms.
Clarity and Skimmability: The analysis helps you craft headlines that are easily understood at a glance.
By refining headlines based on this data, you ensure your high-quality content gets the attention it deserves. Uncover more tools for optimizing every content element in the complete list.
The article's tool selection outlines a clear, step-by-step workflow for companies to produce high-quality content efficiently. This structured process ensures that every stage, from ideation to final review, is supported by a specialized tool, minimizing guesswork and maximizing impact. Following this plan helps you build a repeatable system for content excellence from day one.
The implementation plan looks like this:
Ideation: Use Hubspot’s Blog Topic Generator with your primary keywords to create a list of relevant titles.
Headline Refinement: Analyze and improve your chosen title with CoSchedule's Headline Analyzer.
Content Drafting: Write the main body of the article on a platform like WordPress or Blogger.
Editing and Clarity: Paste your draft into the Hemingway app to check for readability, complex sentences, and grammatical errors.
Visual Enhancement: Create supporting graphics, charts, or videos using tools like Canva or Powtoon.
This structured approach ensures consistency and quality. Read the full post to see how each tool fits into the larger content marketing journey.
The inclusion of tools like Powtoon (video) and Infogram (charts) signals a strategic shift from text-centric content to a more balanced, multimedia approach. This reflects a critical understanding that modern audiences have a strong preference for visual formats that simplify complex information and increase engagement. To adapt, marketers must integrate visual planning into the earliest stages of content strategy, rather than treating it as an afterthought.
To prioritize these formats, you should adjust your planning to:
Allocate budget and resources specifically for visual asset creation.
Brainstorm visual concepts (videos, infographics, charts) during the initial topic ideation phase.
Repurpose existing articles into visual formats using tools like Infogram to maximize their reach.
Develop skills or hire talent proficient in visual storytelling platforms like Powtoon.
This pivot is essential for staying relevant and effective. The full article provides more resources for mastering visual content.
The emphasis on a multi-tool workflow implies that the future content marketing role is evolving from a pure writing function into that of a technically proficient project manager. Success no longer depends solely on creative talent but also on the ability to strategically select, integrate, and manage a diverse toolkit to streamline production and enhance quality. This new professional must be a T-shaped marketer with both creative depth and technical breadth.
Key skills for the future content marketer include:
Technical Proficiency: Comfortably navigating tools from Keyword Planner for SEO to Canva for design.
Analytical Acumen: Using data from tools like headline analyzers to make informed decisions.
Project Management: Orchestrating a seamless workflow across different stages and tools.
Strategic Integration: Knowing which tool to use at each point in the content lifecycle for maximum efficiency.
This evolution requires a commitment to continuous learning. See the full list of modern tools to ensure your skills remain current.
The Hemingway app directly solves the problem of poor readability by acting as a real-time editor focused on clarity and simplicity. Unlike traditional grammar checkers, it identifies specific issues like passive voice, overly long sentences, and excessive adverbs that make writing difficult to understand. It provides actionable, color-coded feedback that empowers writers to make immediate improvements.
It pinpoints and helps correct several common mistakes:
It highlights sentences that are “hard to read” or “very hard to read,” prompting you to shorten or simplify them.
It flags the use of passive voice, encouraging a more direct and engaging active voice.
It suggests simpler alternatives for complex words or phrases.
It identifies unnecessary adverbs, helping you create stronger, more concise prose.
By using this tool, you ensure your message is clear and impactful. Discover other essential tools for content refinement in the full guide.
The article's workflow directly solves the 'quantity over quality' problem by front-loading the process with strategic research. Starting with a tool like Google's Keyword Planner ensures that content creation is never a random act; instead, every article is conceived to meet a specific audience need and align with clear search intent. This strategy-first approach guarantees that resources are invested in content that has a high probability of success.
This method prevents wasted effort by:
Anchoring topic selection in data, not just creative brainstorming.
Ensuring a clear purpose and target audience for every piece of content.
Improving the chances of ranking in search engines by targeting relevant keywords.
Building a cohesive content library where each asset supports broader business goals.
By prioritizing directed research, you shift from a content mill to a strategic publisher. Learn more about building a purposeful content plan in the full article.
Canva offers a direct solution to inconsistent branding by providing a centralized, user-friendly platform with tools designed for uniformity. Its template-based system and brand kit features allow businesses to establish and maintain a cohesive visual identity without needing a dedicated design team. This ensures that every graphic, from social media posts to presentations, reinforces the same professional brand image.
The platform solves this problem through several key features:
Brand Kits: You can pre-load your company's logos, color palettes, and fonts for easy access.
Templates: Thousands of customizable templates ensure a consistent layout and style across all assets.
Team Collaboration: Shared folders and designs allow your entire team to work from the same set of approved brand assets.
Using Canva helps you build brand recognition and trust through visual consistency. Explore how to integrate this and other tools for a stronger brand presence in the full post.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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