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Amol Ghemud Published: August 14, 2018
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Being a business- owner, you must have jumped on the bandwagon and placed your brand in the virtual space, yet you wonder why is it that your ROI isn’t that impressive. Statistics show 196 million social network users in India in 2017 and the number is estimated to increase to about 370 million in the next five years.
Naturally, you wouldn’t want to miss making your business presence felt in digital platforms and risk losing out on a lot of young-age customers. So, why is it that you still have doubts about promoting your business on social media? Here’s why—you are probably making some of the most common social media mistakes.
Entrepreneurs often fail at social media marketing and do not get the desired results from their campaigns. The basic need for social media marketing is to spread brand awareness and to increase the potential customer base. However, more often than not, social media does not bring out more leads being converted into sales opportunities. The results aren’t quantifiable, and the returns fail to be measured.ดูหนังออนไลน์ 4k
Want to set a successful social media strategy and avoid making mistakes?
Here is a list of 10 common social media marketing mistakes and how best to avoid them.
1. Poor Planning
You open up a Facebook page for your company, and you ride in the wave of the hoopla created around your brand name as people start to follow your page. You feel you have made your presence felt in the digital world by keeping up with today’s generation. Next thing you know people have stopped visiting the page after finding no new information, and not getting any replies to any of their queries.
The basic issue which most businesses face is that they open up their social media accounts without a proper marketing goal or strategy. An ineffective marketing plan can actually harm your business rather than grow it.
Consider this one such social media mistake example where entrepreneur Tina Henson from California, who runs an online marketplace for buying, selling or swapping retail gift cards, created a holiday marketing campaign on social media to boost up sales for her startup and the response was beyond her imagination.
Her site traffic went up 40 times more than usual, and her site crashed with her losing out on several thousands of people who visited her page.
What you should do to build the perfect strategy:
a) Have a measurable goal:
Figure out what you need out of your social media marketing plan— either increase sales, create brand awareness or gather many followers, etc.ยักษ์888
b) Have a dedicated team:
Your pages on social media will not run by themselves, you need a dedicated team to regularly update posts, measure the page visits and replying to customer queries on a regular basis.
c) Be technically backed up:
Make sure your site is capable of handling traffic and also user-friendliness, you do not want to lose out on potential customers just because they couldn’t navigate to your site with ease.สล็อต PG
2. Lack of Interaction
Ask yourself why you are on social media, is it only a sales pitch or a broadcast for your offers or do you really want to genuinely increase your customer base. Most businesses have no or minimal interaction with their followers.
How best to interact:
a) Try and engage your followers in a conversation
b) Build relationships with your potential customers
c) Make the tone of your posts friendly and not too corporate
What do you do when an angry customer lashes out at your social media page? Do you ignore and delete the comment so other followers wouldn’t see? When you are in a social space, you must be adaptable to receiving a lot of negative feedback.บ้านผลบอลสล็อตเว็บตรงทดลองเล่นสล็อต
3. Ignoring Feedbacks
Instead of ignoring or deleting such comments, take this as an opportunity in improving your communication skills ensuring the user in a friendly manner of a better product experience next time.
4. Getting into Controversies
A social media platform can easily set things to fire by making something go viral. Especially when social media users seem to love scandal and become far more vocal in protesting against something that they would have done in the physical world. You need to tread carefully on social media thin ice.ทดลองเล่นสล็อต pg
Make sure you do not use foul language or post offensive content. No political biases, racists remarks or content hurting religious sentiments. No matter what your actual site may contain, make sure you steer clear of controversies on social media.สล็อตเว็บตรง
Many a time we read about celebrity social media mistakes like how international pop star Madonna received angry responses for her posts on Twitter following the Orlando massacre.สล็อตเว็บตรง
5. Too much Visibility
What happens when you decide to open accounts on all possible social media platforms— Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tumblr and a few more. While it’s good to be visible in the digital world, it is pointless to be on so many sites and then not be able to manage all of them efficiently.
Figure out what sort of customer base you need and target your audience wisely. If your company is a career consultancy, invest on marketing campaigns on sites such as LinkedIn. If you have a retail e-commerce site, promote yourself more with pictures and videos on Instagram.
6. Irrelevant or Uninteresting Content
Too much content or posts can reduce your number of followers. You simply cannot post content for the sake of some online activity on your page. The content needs to be relevant to your business and not go off topic to the extent of boring your readers.
One such social media marketing mistake was made by a company called Yogurtbay based in Mumbai. Their Facebook posts were so long that the actual message got lost.
7. Ignoring data
Looking at your social media page visits is one thing but not knowing what to do with those numbers is another. Having a measurable social media marketing campaign is extremely important.
You need to measure the correct KPIs. In today’s technologically advanced world there are multiple tools such as Google Analytics, Keyhole, and AgoraPulse that can help you analyse your data.slot auto wallet
8. Not being transparent
If you feel you shouldn’t disclose too much information about your company on social media you might come out as too impersonal to users. By being transparent, you can engage more with your followers.
9. Too much promotion
Nobody likes too many advertisements and promotional announcements. If you keep on posting only sales circulars and discount offers or brand advertisements everywhere on social media, users might feel they are getting spammed. One example of such social media mistakes to avoid is seen on Godrej’s Twitter page where they keep posting too many links confusing the users.
10. No real followers
If you are only concerned about the number of followers on your page, you might just be on the wrong track. This means you have no ‘real’ followers, people who can actually be your potential customers. It is more important to have quality customers whom you can engage and build a relationship with to ensure you are part of their consumer journey.
So, instead of stressing over low returns on your social media investments, figure out the best plan that works and keep your followers updated!
Conclusion:
These are the major social media mistakes you should avoid. If you have done them in the past or seen anyone do them, that’s ok. But now you know the answers.
So take care that you avoid them in future. If you have any doubt regarding whether or not you are on the right track in your social media dealings. Feel free to get in touch with us. contact@upgrowth.in
Watch the 10 Social Media Mistakes You Should Avoid
For Curious Minds
The most common reason for a low ROI is the absence of a clearly defined marketing strategy from the outset. Businesses often create profiles without measurable goals, leading to activities that fail to convert followers into sales opportunities. A proper plan transforms presence into performance by setting clear objectives and providing a framework for execution and measurement.
To build a strategy that delivers results, you must focus on three core components:
Set Measurable Goals: Decide precisely what you want to achieve. Is your primary objective to create brand awareness, increase sales by a specific percentage, or gather a target number of followers? This clarity guides all subsequent actions.
Dedicate Resources: A social media page will not manage itself. You need a dedicated team or individual responsible for regular updates, monitoring page visits, and replying to customer queries promptly.
Ensure Technical Readiness: As entrepreneur Tina Henson learned when her site traffic surged 40 times and crashed, your technical infrastructure must be able to handle success. Ensure your website is user-friendly and robust enough to manage traffic spikes.
Failing to plan is planning to fail, and a deeper look at these strategic pillars can reveal more about turning online activity into profit.
A successful strategy is an active, goal-oriented plan, not just a passive digital footprint. It is defined by its ability to convert brand awareness into tangible business outcomes, which is crucial for capturing the attention of a vast and growing audience. Without a plan, your brand risks getting lost in the noise, failing to build meaningful connections or drive sales.
A truly effective plan is built on a clear understanding of your business needs. Strategic planning moves your social media efforts from a cost center to a revenue driver by focusing on what matters. For instance, rather than just posting updates, a planned approach involves creating content designed to engage users, prompt conversations, and guide potential customers through the sales funnel. This requires a dedicated team to maintain momentum and interact authentically with your followers. Explore the full article to learn how to structure this plan for maximum impact.
The experience of Tina Henson highlights a critical lesson: marketing success without operational preparedness is a form of failure. Her story reveals that a campaign can be too effective if the underlying technical infrastructure cannot support the resulting surge in demand, leading to lost sales and a poor customer experience.
This example underscores the necessity of integrating marketing with technical planning. A campaign that drives thousands of new visitors to a site that immediately crashes damages brand reputation and wastes marketing spend. To avoid this, your strategy must include a technical readiness assessment. Ensure your web hosting can handle sharp traffic increases, optimize your site for speed and mobile-friendliness, and test your checkout process under stress. Proactive preparation ensures that when your marketing succeeds, your business is ready to capitalize on it. You can discover more proven tactics for aligning your marketing and technical teams within the full analysis.
To avoid common pitfalls, a small business must begin with a deliberate and structured plan instead of spontaneous activity. The foundation of a successful social media presence is built on clarity, consistency, and a commitment to two-way communication.
Here is a simple, three-step process to get started correctly:
Define One Primary, Measurable Goal: Before you post anything, decide what you want to achieve. A clear goal, like 'increase brand awareness among young-age customers' or 'gather 500 new followers this quarter,' provides focus and a benchmark for success.
Assign a Dedicated Manager: Social media requires consistent effort. Assign one person or a small team to be responsible for posting content, monitoring engagement, and, most importantly, responding to comments and queries in a timely manner.
Develop an Interaction-Focused Content Plan: Instead of only broadcasting sales pitches, create a simple content calendar that encourages conversation. Ask questions, run polls, and share user-generated content to build a community.
These initial steps create a strong foundation, and more advanced techniques for nurturing this early growth are available in the complete guide.
The strategic difference is immense, directly impacting customer trust and public perception. Ignoring negative feedback creates an impression of indifference and can quietly poison brand reputation, while proactive engagement demonstrates accountability and a commitment to customer satisfaction.
Choosing to engage constructively is a powerful public relations tool. When other followers see a brand respond to criticism in a friendly and helpful manner, it builds trust across your entire audience. Instead of deleting a harsh comment, view it as an opportunity to showcase your company's problem-solving skills and dedication to a better customer experience. This approach can often turn a detractor into a loyal advocate. Acknowledging the issue and offering a solution publicly shows that you value feedback and are constantly improving. The full post provides more examples of how to handle these delicate interactions effectively.
The long-term implication is a steady decline into irrelevance and a significant loss of market share. In a crowded digital space with hundreds of millions of users, a broadcast-only approach fails to capture attention or build the relationships necessary for sustained growth.
As the social landscape matures, users expect and reward genuine interaction. Businesses that refuse to engage in conversations, answer queries, or build relationships will be perceived as corporate and impersonal. Competitors who foster a sense of community will win customer loyalty and advocacy. Over time, a broadcast-only strategy leads to stagnant follower growth, low engagement rates, and a customer base that feels unheard and unvalued. Ultimately, you risk losing out on a generation of customers who prioritize authenticity. Understanding this trend is key, and the full article explores how to shift your strategy toward community-building.
This common cycle of excitement followed by neglect stems from a failure to plan for sustained content creation and management. Businesses often underestimate the resources required for long-term engagement, launching without a dedicated team or a content strategy that extends beyond the first few weeks.
The solution is to build a sustainable process from day one. This involves creating a content calendar and assigning clear responsibilities. A dedicated team, even if it's just one person, is essential for maintaining a regular posting schedule and, more importantly, for monitoring the page and interacting with followers. Proactive planning ensures that your page remains a vibrant source of new information and a reliable channel for customer communication, preventing the digital silence that drives potential customers away. For more on developing a content pipeline that lasts, explore the complete guide.
The provided context gives a clear example of how poor planning can actively harm a business. The case of Tina Henson illustrates this perfectly. Her holiday marketing campaign was, by one measure, a huge success, driving traffic up by 40 times. However, because she had not planned for this level of response, her website crashed.
This incident shows that an ineffective plan is not just neutral, it is detrimental. The crash resulted in losing out on 'several thousands of people' who visited her page, representing a massive loss of potential sales and a significant blow to her brand's reputation for reliability. This is concrete evidence that a marketing plan without a corresponding technical and operational strategy can backfire, turning a potential triumph into a costly failure. To learn how to build a more resilient strategy, consider the other common mistakes outlined in the full article.
True interaction means shifting from a monologue to a dialogue. It involves actively engaging your followers in conversations, building relationships, and adopting a friendly, approachable tone rather than a formal, corporate one. This is far more effective because it humanizes your brand and fosters a sense of community.
People use social media to connect, not to be sold to. A conversational approach recognizes this fundamental behavior. By asking questions, responding to comments (both positive and negative), and showing personality, you build trust and loyalty. This relationship-first mindset makes followers feel valued and heard, transforming them from a passive audience into an engaged community and, eventually, into paying customers. A brand that only broadcasts offers is easily ignored, but a brand that converses is remembered. Dive deeper into the specific techniques for mastering this conversational style by reading the complete analysis.
A business can transform negative feedback into a strategic asset by treating it as free, direct market research. Instead of deleting or ignoring critical comments, you should embrace them as an opportunity to publicly demonstrate your commitment to customer satisfaction and product improvement.
Take a structured approach to this process. First, respond promptly and empathetically, acknowledging the customer's frustration. Second, take the conversation offline to resolve the specific issue, but post a public follow-up showing the problem was addressed. This transparent problem-solving not only appeases the unhappy customer but also builds immense trust with everyone else watching. It sends a powerful message that you listen, you care, and you are dedicated to providing a better experience. This approach turns a potential crisis into a showcase of your brand's integrity. The full article offers more insight on navigating these sensitive but valuable customer interactions.
The most significant risk is irreparable damage to brand reputation, which can alienate large segments of your customer base and lead to long-term revenue loss. A single misstep in a controversial conversation can position your brand in a way that contradicts its core values, leading to public backlash.
Prevention is the most effective strategy. This involves establishing a clear social media policy that outlines your brand's tone of voice, defines topics to avoid, and provides a clear protocol for responding to sensitive issues. Employee training is also critical, ensuring that everyone managing your accounts understands how to de-escalate situations and when to seek guidance rather than reacting impulsively. By creating these guardrails, you empower your team to engage constructively while minimizing the risk of accidentally igniting a firestorm. For a more detailed breakdown of creating a crisis-proof social media policy, refer to the complete article.
Businesses can better align resources by making technical capacity planning an integral part of their marketing strategy, not an afterthought. This involves shifting from reactive fixes to proactive preparation based on data-driven forecasts and stress testing.
Before launching a major campaign, it's crucial to analyze past performance data to model potential traffic spikes. For example, if a previous, smaller campaign increased traffic by 5x, a larger one could reasonably be projected to generate a much higher multiple. Use this forecast to have a conversation with your hosting provider about scaling server resources temporarily. Additionally, perform load testing on your website to identify potential bottlenecks in the user journey, like the checkout process. This proactive technical diligence ensures that when a campaign like Tina Henson's succeeds, you are fully prepared to convert the influx of visitors into customers. The full article explores other ways to de-risk your major marketing pushes.
Amol has helped catalyse business growth with his strategic & data-driven methodologies. With a decade of experience in the field of marketing, he has donned multiple hats, from channel optimization, data analytics and creative brand positioning to growth engineering and sales.
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