Marketing Originated Customer %

The Marketing Originated Customer % is a ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.

7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones!

That’s why extending your CLV is essential to a healthy business model & overall business strategy…

Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know - you need to read if you want to increase profitability, retention and overall business success.

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Why these 7 metrics are significant for your business and should be measured at regular intervals ?

  • Generate real ROI on customer acquisition
  • Enhance your retention marketing strategy
  • Create more effective messaging, targeting & nurturing


Answers to Frequently Asked Questions about Marketing Originated Customer %
  • What Marketing Originated Customer % Means and Why It Matters

    This metric illustrates the impact that your marketing team’s lead generation efforts have on acquiring new customers.

    This percentage is based on your sales and marketing relationship and structure, so your ideal ratio will vary depending on your business model.

    A company with an outside sales team and inside sales support may be looking at 20-40% Margin Originated Customer %, whereas a company with an inside sales team and lead focused marketing team might be at 40-80%. .