Customer Acquisition Cost Calculator (CAC)

Customer Acquisition Cost is the cost associated in convincing a customer to buy a product/service. Our calculator is designed specially for web/internet companies- ones that acquire most of their customers online.

Program & Advertising Spend

Every entrepreneur who has ever raised money has to field this question from investors: So what's you CAC and how will you get it down? Find out your CAC in 2 minutes with our super simple tool. Please be consistent with time frame (month, 3 months, year) and currency ($, INR..)
Spend Breakdown
Spend Breakdown

Spend Breakdown


How much do you do you spend per month on paid, social and organic? Please add channel wise split, if available.
Spend Breakdown


How many customers did you acquire?
New Customers
Spend Breakdown



7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones!

That’s why extending your CLV is essential to a healthy business model & overall business strategy…

Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know - you need to read if you want to increase profitability, retention and overall ecommerce success.

Other calculators you need to try

Customer Lifetime Value
Marketing % 0f Customer Acquisition Cost
Ratio of Customer Lifetime Value to CAC
Time to Payback CAC
Marketing Originated Customer %
Marketing Influenced Customer %

Why these 7 metrics are significant for your business and should be measured at regular intervals ?

  • Generate real ROI on customer acquisition
  • Enhance your retention marketing strategy
  • Create more effective messaging, targeting & nurturing


Answers to Frequently Asked Questions about CAC
  • What is Sales and Marketing Cost ?

    Sales and Marketing Cost is a Program and advertising spend + salaries + commissions and bonuses + overhead in a month, quarter or year .
  • What are New Customers ?

    New Customers are a number of new customers in a month, quarter, or year